COORDINATOR, PLAYLISTING & STREAMING MARKETING

Primary Wave Music; New York (NY); Hybrid; USD 40,000 - 45,000; Full time

Benefits offered by this job

Healthcare plan

401(k)

Disability insurance

Hybrid work schedule

Paid time off

Job summary

Primary Wave Music is seeking a Coordinator, Playlisting & Streaming Marketing to support streaming and playlisting strategy across global DSPs, driving discovery and growth for iconic catalogs.

You'll analyze performance data, pitch tracks to DSP partners, and help develop campaigns that connect classic songs with younger audiences, while collaborating with marketing teams.

The role offers a collaborative, music-focused environment and a competitive benefits package.

Qualifications

• Passion for music and digital marketing.
• 1-2 years experience in music, digital marketing or related field.
• Strong knowledge of streaming platforms and discovery.
• Familiarity with streaming analytics platforms (YouTube Studio, Spotify For Artists).
• Entrepreneurial mindset, detail-oriented and highly organized.

Responsibilities

• Support day-to-day streaming and playlisting strategy across global DSPs.
• Identify opportunities to grow streams and audience engagement across catalog.
• Assist with pitching priority tracks, releases, anniversaries and campaigns to DSP partners.
• Monitor streaming performance and interpret data to identify opportunities for marketing.
• Build and market playlists on Spotify, YouTube, Pandora, etc.
• Collaborate with marketing teams to connect songs with younger audiences.
• Prepare regular streaming reports and performance updates.

Skills

Streaming platforms

Data analysis

Digital marketing

Playlisting

Canva

Microsoft Office

Google Suite

Tools

Canva

Microsoft Office

Google Suite

Job description

COORDINATOR, PLAYLISTING & STREAMING MARKETING

Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Whitney Houston, James Brown, Prince, Bob Marley, Stevie Nicks, Talking Heads, Smokey Robinson, Village People, Crowded House, Burt Bacharach, Ray Charles, The Doors, Stone Temple Pilots, Sun Records, and many more. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but impact and influence culture.

Primary Wave is seeking a highly organized, motivated and music-focused individual for the Coordinator, Playlisting & Streaming position on our Digital Marketing team. This role will support the company’s streaming and playlisting strategy across Primary Wave’s extensive roster of iconic artists, songwriters and catalogs, helping drive discovery, engagement and long-term streaming growth.

The ideal candidate has a passion for music across genres and generations with a strong understanding of how streaming platforms, playlists, social media and cultural moments can introduce classic music to both existing and new audiences.

Job Description:

Key Responsibilities

• Support day-to-day streaming and playlisting strategy across all global DSP’s
• Identify opportunities to grow streams and audience engagement across Primary Wave’s extensive music catalog
• Assist with pitching priority tracks, releases, anniversaries, catalog campaigns and artist initiatives to DSP partners
• Monitor streaming performance; track and interpret data, playlist activity, audience growth and song-level trends to identify opportunities for further marketing and promotion
• Build, maintain and market both company and artist-owned platforms & playlists where applicable (Spotify, YouTube, Pandora, etc.)
• Work with marketing teams to help develop strategies to connect iconic songs and artists with younger and emerging audiences across streaming and digital platforms
• Prepare regular streaming reports and performance updates (highlighting meaningful changes, trends and opportunities for the Marketing team)
• Optimize artist, album and song presence across DSP’s, including artist profiles, platform tools, artwork, links, metadata and other available features
• Work closely with various internal teams to support integrated catalog campaigns
• Maintain streaming calendars, priority lists, playlist trackers and campaign reporting
• Stay current on emerging streaming, playlisting, social media and music-consumption trends.

Qualifications

• A strong passion for music, live events, digital marketing, lifestyle blogs (discovers music in interesting ways)
• 1-2 years of experience (inclusive of internships) in music, digital marketing or other industry or a related field
• Strong knowledge of major streaming platforms and how audiences discover and consume music digitally
• Passion for music history and catalog music, along with an interest in discovering new ways to introduce iconic songs and artists to today’s audiences
• Familiarity with streaming analytics platforms (such as YouTube Studio, Spotify For Artists, etc.)
• Entrepreneurial mindset, detail-oriented, excellent organizational, communication, and follow-through skills and comfortable working in an environment with many changeable demands and priorities, requiring scheduling flexibility, positive demeanor and a "can do" spirit
• Experience in Canva, Microsoft and Google suites
• Proactive, collaborative, curious, and eager to learn in a fast-paced music environment

What We’re Looking For

We’re looking for someone who combines a passion for music with a marketing mindset. The ideal candidate is naturally curious about why a song is gaining momentum, where audiences are discovering it and how that moment can be amplified.

This person should be excited by the opportunity to help iconic music find new audiences while continuing to engage longtime fans, using streaming data, playlisting, digital trends and creative marketing opportunities to drive continued catalog growth.

Benefits and Compensation:

We offer exceptional benefits to our employees. In addition to a competitive salary, we offer an excellent career path. We provide one of the best available benefit programs for small businesses, including a healthcare plan, 401(k), long-term and short-term disability, holidays, life insurance, hybrid work schedule, personal and vacation time off.

The estimated base salary range for this position is $40,000 to $45,000 per year. The actual salary rate offered to candidates will depend on a variety of factors, including without limitation, years of relevant experience, business needs, and the candidate’s overall qualifications for the position as assessed by Primary Wave. The salary range is subject to change at any time and depends on internal and external factors.

We work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

Individuals can perform essential job functions with or without reasonable accommodation.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.