Director, Strategic Communications & Global Reputation

CLIA | Cruise Lines International Association; Washington (District of Columbia); Hybrid; USD 120,000 - 160,000; Full time

Job summary

CLIA | Cruise Lines International Association in Washington, D.C. seeks a Director, Strategic Communications to lead integrated communications strategies that advance CLIA’s mission, protect the cruise industry’s license to operate, and strengthen the association’s reputation.

Reporting to the VP, Strategic Communications, the role collaborates across teams to plan, develop, and execute media relations, event content, executive communications, and stakeholder engagement, ensuring clear messaging

Qualifications

• Bachelor’s degree in communications, journalism, public relations, marketing, business, political science, or a related field.
• Eight or more years of progressively responsible experience in strategic communications, media relations, corporate communications, or related fields.
• Experience developing media strategies, communications plans, messaging, content, executive materials, and stakeholder communications for complex organizations.

Responsibilities

• Lead media relations strategies and support broader media efforts to strengthen CLIA’s voice and share of voice.
• Develop and execute proactive and reactive media strategies, including outreach, press materials, statements, and briefing documents.
• Monitor media narratives and reputational risks, recommending communications approaches.
• Prepare CLIA executives and spokespeople for media interviews, press briefings, and public engagements.
• Collaborate with cross-functional teams to align messaging with organizational priorities.
• Coordinate with Digital and Social Media to amplify earned media coverage and support integrated communications strategies.

Education

Bachelor’s degree in communications, journalism, public relations, marketing, business, political science, or a related field

Job description

CLIA | Cruise Lines International Association in Washington, D.C. seeks a Director, Strategic Communications to lead integrated communications strategies that advance CLIA’s mission, protect the cruise industry’s license to operate, and strengthen the association’s reputation.

Reporting to the VP, Strategic Communications, the role collaborates across teams to plan, develop, and execute media relations, event content, executive communications, and stakeholder engagement, ensuring clear messaging