Manager, SEO and AI Content Optimization

Jones Lang LaSalle Incorporated

New York, Northern (NY, KY)

Hybrid

USD 90,000 - 125,000

Full time

3 days ago

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Benefits offered by this job

401(k) plan

Medical, Dental & Vision

Paid parental leave

Paid time off

Job summary

Jones Lang LaSalle Incorporated is seeking a Manager, SEO and AI Content Optimization to sharpen the company’s website and off‑page content for search and AI visibility. You’ll craft headers, summaries, and FAQs while advising teams across geographies on content alignment with SEO standards.

You will identify gaps, address cannibalization, and ensure content meets technical requirements in collaboration with the SEO/GEO strategy lead and partners. This role is on-site in multiple U.S. locations.

Qualifications

Bachelor's degree in journalism, communications, marketing, business, or related field.
5+ years’ experience in SEO and writing and optimizing content for the web (including optimization of media and image alt text).
Self‑starter who is comfortable navigating large matrixed organizations.
Staying up to date with latest SEO/AI search research and impacts of algorithm and model updates.
Experience analyzing content performance (organic and AI traffic, engagement) and translating findings into a clear story.
Experience partnering and educating editorial/brand/content teams to adopt content best practices to meet SEO/GEO requirements and brand standards.
Experience partnering with business‑line or cross‑functional stakeholders to refine content for a global corporate website.
Familiarity with E‑E‑A‑T principles for YMYL content.
Experience with CMS platforms like Adobe Experience Manager (AEM).
Experience using AI to create automated reporting and optimization workflows.

Responsibilities

Optimize and refresh existing jll.com content for search and AI visibility.
Write shortform copy for jll.com including headers, summaries, metadata and FAQs.
Identify content gaps and cannibalization and support editors to add missing content to editorial calendars.
Advise marketing on content development for visibility across jll.com or other sites.
Collaborate with SEO/GEO strategy lead and delivery partners to meet technical content requirements.
Monitor content performance and perform quarterly audits to identify decay and optimization actions.
Partner with Social, Communications and Paid Media teams to amplify new content at publication.

Skills

SEO

Content optimization

AI content

Cross-functional

CMS experience

Technical content writing

Analytics

Education

Bachelor's degree

Tools

BrightEdge

Ahrefs

Google Search Console

Bing Webmaster Tools

Screaming Frog

AEM

Job description

Manager, SEO and AI Content Optimization

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

JLL is looking for a Manager, SEO and AI Content Optimization, to make the company’s website and off-page content work harder in search, AI Overviews and across answer engines.

You’ll review existing content and rework it for how people and machines actually consume it online. You’ll craft short form copy where jll.com needs it, from headers to page summaries, and advise marketing teams across functions and geographies on how to create content that meets SEO/GEO requirements, optimized for visibility. Further, this role will recommend content to address trending topics and content gaps that need to be created. This role sits at the intersection of SEO/GEO and hands‑on content creation, working with our SEO/GEO strategy lead, who sets the direction you’ll execute against.

What You’ll Do

Optimize and refresh existing jll.com content for search and AI visibility in alignment with our SEO/GEO strategy.
Write shortform copy for jll.com where needed, including, but not limited to headers, summaries, metadata and FAQs.
Identify content gaps and cannibalization across jll.com and support authors across our Content, Business Lines and Field Marketing teams to get missing content added to editorial content calendars.
Advise marketing teams across functions on how to develop content for visibility, whether that content lives on jll.com, or not.
Work with our SEO/GEO strategy lead and technical delivery partners to make sure content reflects technical requirements, flagging and fixing content‑side issues as needed.
Monitor content performance and perform quarterly audits to identify content decay and optimization, consolidation and pruning actions to optimize crawl budget and maintain content health.
Partner with Social media, Communications and Paid Media teams on content opportunities and ensure new content on jll.com is amplified at publication.

What You’ll Bring

Bachelor's degree in journalism, communications, marketing, business, or related field.
5+ years’ experience in SEO and writing and optimizing content for the web (including optimization of media and image alt text), with a track record of organic search and AI visibility performance gains.
Self‑starter who is comfortable navigating large matrixed organizations.
A passion for SEO/GEO/AEO and how content gets crawled, indexed and retrieved by search engines and AI systems, staying up to date with latest SEO/AI search research and impacts of algorithm and model updates.
Experience analyzing content performance (organic and AI traffic, engagement) and translating findings into a clear story that drives content decisions.
Experience partnering and educating editorial/brand/content teams to adopt content best practices to meet SEO/GEO requirements and brand standards before publishing.
Experience partnering with business‑line or cross‑functional stakeholders to refine content for a global corporate website.
Familiarity with E‑E‑A‑T principles when creating and optimizing content for YMYL categories.
Working knowledge of SEO and content analysis platforms (e.g., BrightEdge, Ahrefs, Google Search Console, Bing Webmaster Tools, Screaming Frog).
Familiarity with CMS platforms like Adobe Experience Manager (AEM).
Experience using AI to create automated reporting and optimization workflows or tools to support high‑volume optimization activities across multiple country directories.

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Estimated compensation for this position: 90,000.00 – 125,000.00 USD per year This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location: On-site –Chicago, IL, Dallas, TX, NewYork, NY

Benefits

Personalized benefits that support personal well‑being and growth: JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

401(k) plan with matching company contributions
Comprehensive Medical, Dental & Vision Care
Paid parental leave at 100% of salary
Paid Time Off and Company Holidays
Early access to earned wages through Daily Pay

Equal Employment Opportunity

Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

Background Checks and Legal Compliance

Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment.

Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest.

Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job‑related convictions will be considered and will not automatically disqualify the candidate.

California Residents only If you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view our Supplemental Privacy Statement which describes your rights and disclosures about your personal information. If you are viewing this on a mobile device you may want to view the CCPA version on a larger device.

Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.