Director, Salesforce Marketing & Alliances

Citrin-Cooperman-Advisors-LLC; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Citrin Cooperman seeks a Salesforce Marketing & Alliances Director to lead the development and execution of marketing and alliance strategies that strengthen positioning within the Salesforce ecosystem and accelerate revenue growth.

The role combines strategic marketing leadership with hands-on alliance development, working with leadership and Salesforce stakeholders to create demand, build strategic relationships, and generate pipeline. Strong communication and leadership are essential.

Qualifications

• 8+ years of combined experience in B2B marketing, partner marketing, alliances, or related professional services roles.
• Experience developing and executing marketing strategies that drive growth, brand positioning, demand generation, and revenue.
• Strong Salesforce ecosystem knowledge and ability to translate business objectives into marketing programs.
• Proven ability to build strategic relationships with senior stakeholders and drive opportunities.
• Excellent written, verbal, and presentation skills.

Responsibilities

• Develop and execute an integrated marketing strategy aligned with Citrin Cooperman's growth objectives and Salesforce alliance strategy.
• Build and manage marketing programs to increase brand awareness, generate qualified leads, and contribute to revenue growth.
• Create strategic, persona-based campaigns and messaging for Salesforce stakeholders and business objectives.
• Collaborate with Salesforce field teams and Account Directors on joint campaigns, events, and co-marketing initiatives.
• Establish marketing metrics, dashboards, and reporting to measure campaign effectiveness and pipeline contribution.

Skills

Strategic marketing leadership

Alliance development

Demand generation

Salesforce ecosystem knowledge

Executive communication

Tools

Marketing automation

CRM platforms

Job description

Citrin Cooperman seeks a Salesforce Marketing & Alliances Director to lead the development and execution of marketing and alliance strategies that strengthen positioning within the Salesforce ecosystem and accelerate revenue growth.

The role combines strategic marketing leadership with hands-on alliance development, working with leadership and Salesforce stakeholders to create demand, build strategic relationships, and generate pipeline. Strong communication and leadership are essential.