Director, Sales (Construction Technology – DEWALT)

Stanley Black & Decker, Inc.; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Stanley Black & Decker, Inc. is seeking a Director of Sales for the DEWALT MSUITE, a strategic leadership role focused on driving profitable growth across new customer acquisition, account expansion, and retention.

You will lead a team of Business Development Managers and Account Managers, steering go-to-market execution and delivering an outstanding customer experience. You will partner with cross-functional teams including Marketing, Product, Customer Success, and Implementation to optimize

Qualifications

• Experience leading sales teams to drive growth in B2B software.
• Proven ability to manage complex sales cycles with large accounts.
• Strong collaboration with marketing, product, and customer success.

Responsibilities

• Lead and develop Business Development Managers and Account Managers.
• Define and execute DEWALT MSUITE sales strategy.
• Drive revenue growth through new acquisition, expansion, and retention.
• Build executive-level relationships with key accounts.
• Partner with Marketing, Product, CS, and Implementation.
• Ensure CRM discipline and accurate forecasting.
• Travel up to 50% to meet customers and industry events.

Skills

Team leadership

Strategic sales leadership

B2B SaaS sales

Construction technology

Tools

Zoho CRM

Salesforce CRM

Job description

Director, Sales (Construction Technology - DEWALT) – Remote/Field

Requires travel throughout the U.S. – 50%

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job

As theDirector, Sales (DEWALT MSUITE), you will lead the commercial sales strategy and execution for the DEWALT MSUITE business, with responsibility for driving profitable growth across new customer acquisition, account expansion, and customer retention. This role will lead a team ofBusiness Development ManagersandAccount Managers, ensuring strong pipeline generation, disciplined sales execution, and exceptional customer engagement across the full sales lifecycle. The Director, Sales (DEWALT MSUITE) will report directly to theVP, Sales (DEWALT ConTech).

The ideal candidate is a strategic and hands-on sales leader with deep experience in B2B SaaS , construction technology , and enterprise or consultative selling environments. This leader will be responsible for building and developing a high-performing team, strengthening go-to-market execution, and partnering cross-functionally to deliver an outstanding customer experience.

You’ll get to:

• Lead, coach, and develop a team of Business Development Managers and Account Managers focused on new business generation, account growth, and customer retention.
• Establish and execute the sales strategy for DEWALT MSUITE in alignment with broader DEWALT ConTech commercial objectives.
• Drive revenue growth through a balanced focus on prospecting, strategic account development, expansion sales, and renewals/retention.
• Build a high-performance sales culture centered on accountability, customer value, collaboration, and continuous improvement.
• Manage team performance against monthly, quarterly, and annual sales targets, pipeline goals, and activity metrics.
• Provide leadership across the full sales funnel, from opportunity creation and qualification through proposal, negotiation, close, onboarding support, and account expansion.
• Partner with Business Development Managers to accelerate strategic opportunities and navigate complex sales cycles within larger accounts.
• Partner with Account Managers to grow existing customer relationships, increase user adoption, identify upsell/cross-sell opportunities, and improve retention.
• Develop account and territory strategies that align customer business needs with DEWALT MSUITE’s software and technology solutions.
• Build and maintain executive-level customer relationships and serve as a senior point of contact for key accounts and strategic opportunities.
• Collaborate closely with cross-functional partners including Marketing, Product, Customer Success, Implementation, Solution Engineering, and Support to improve the customer journey and drive commercial success.
• Ensure customer feedback, market insights, and competitive intelligence are effectively communicated to internal stakeholders to influence product roadmap and go-to-market priorities.
• Support successful product launches by ensuring the sales team is prepared with the right messaging, enablement, and customer engagement plans.
• Drive CRM discipline and forecasting rigor through effective use of Zoho and Salesforce.com and other sales tools to manage pipeline health, opportunity progression, and business visibility.
• Analyze sales performance data and market trends to identify opportunities, risks, and actions needed to improve results.
• Travel significantly to meet with customers, support field activity, coach team members, and represent DEWALT MSUITE at industry events and internal meetings.
• Other duties as assigned.

The Person

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and