Director, RGM OBPPC Trademark Strategy

The Coca-Cola Company

Atlanta (GA)

On-site

USD 148,000 - 169,000

Full time

38 hours ago

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Job summary

The Coca-Cola Company in Atlanta is seeking a Director of RGM OBPPC Coke Trademark to lead multi-year strategy development for Coca-Cola Trademark across North America. You will translate consumer, shopper, and financial insights into differentiated brand, package, channel, and pricing decisions across Core and innovative offerings.

Responsibilities span strategy, portfolio architecture, guardrails, and learning agendas, with cross-functional leadership across Marketing, Commercial, Finance,

Qualifications

Bachelor’s Degree required.
5+ years of experience in Revenue Growth Management, OBPPC, category strategy, brand strategy, portfolio management, commercial strategy, consumer or shopper insights, finance, or analytics.

Responsibilities

Support the development and stewardship of a one- to three-year OBPPC vision and growth roadmap.
Define differentiated Coke Trademark roles across brands, occasions, channels, and customers.
Develop price-pack architecture and pricing guardrails in partnership with the Lead and Retail Strategy/TPO.
Translate strategy into actionable annual and multi-year plans with cross-functional teams.
Lead pilots, learning agendas, and metrics to drive incremental growth and improved margin.

Skills

Strategic thinking

Executive communication

Cross-functional collaboration

Test-and-learn leadership

Influencing

Education

Bachelor's degree

MBA or advanced degree

Job description

Responsibilities span strategy, portfolio architecture, guardrails, and learning agendas, with cross-functional leadership across Marketing, Commercial, Finance,

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