Director Retail Sales

Florida's Natural Growers; Town of Florida (NY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental and Vision benefits

401k

PTO

And more

Job summary

Florida's Natural Growers is seeking a Director of Retail Sales for the Western Region to develop sales strategies, manage Regional Sales Managers, and drive sales growth. The ideal candidate will have 8–10 years of experience in CPG sales, exceptional leadership skills, and a strong understanding of the retail landscape. This role offers medical, dental, vision benefits, and other perks. Join a leading citrus cooperative dedicated to quality and innovation.

Qualifications

• 8–10 years of progressive sales experience in the CPG industry, including 5 years in a leadership role.
• Strong understanding of the CPG retail landscape.
• Exceptional leadership and team management skills.

Responsibilities

• Develop and implement a comprehensive sales strategy to meet revenue targets.
• Lead, mentor, and develop a team of Regional Sales Managers.
• Analyze market trends and identify opportunities.

Skills

Sales strategy development

Leadership and team management

Negotiation

Relationship building

Data-driven mindset

Education

Bachelor’s degree in Business, Marketing or related field

MBA

Tools

Trade Promotion software (GoSimple)

Microsoft Office Suite

Job description

Overview

Location: Lake Wales, FL

Position: Full-Time

Job Id: 26-60

Department: Sales

Pay: Salaried

As the citrus industry changes, we do too. Our rich history is proof of our ability to evolve and face challenges head-on. Together–as one cooperative–we reflect on where we’ve been and look forward to where we’re going. We are looking for ambitious, open-minded team members who are motivated by our vision for the future of citrus. As a Director of Retail Sales - Western Region at Florida’s Natural, you’ll work alongside the Sales team to manage existing business, gain incremental sales and grow sales profitability at a corporate and retail level located within your assigned sales region.

Responsibilities

• Develop and implement a comprehensive sales strategy to meet revenue targets and business growth objectives.
• Partner with customers to develop tailored solutions that meet their needs and drive long-term loyalty.
• Lead, mentor, and develop a team of Regional Sales Managers, fostering a culture of accountability and excellence.
• Set clear performance expectations, monitor results, and provide actionable feedback to drive continuous improvement.
• Analyze market trends, customer needs, and competitor activity to identify opportunities and risks.
• Collaborate with cross-functional teams (e.g., Marketing, Supply Chain, Finance and Research and Development) to align sales efforts with overall business strategies.
• Partner with Sales Operations and Commercial Finance to establish and manage pricing strategies, promotional plans, and sales forecasting processes.
• Cultivate and maintain relationships with key retail, distribution, and broker partners, including grocery chains, big-box retailers, and e-commerce platforms.
• Stay informed of industry trends, consumer behaviors, and regulatory changes that may impact the business.
• Represent the company at industry events, trade shows, and conferences to build the brand and identify growth opportunities.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field
• MBA preferred
• 8–10 years of progressive sales experience in the CPG industry, including at least 5 years in a leadership role
• Strong understanding of the CPG retail landscape, including experience with major retailers (e.g., Walmart, Target, Kroger, etc.) and distributors.
• Exceptional leadership and team management skills, with the ability to inspire and motivate others.
• Excellent negotiation, communication, and relationship-building abilities.
• Data-driven mindset with expertise in sales forecasting, analytics, and performance reporting.
• Proficiency in Trade Promotion software (e.g., GoSimple) and Microsoft Office Suite.
• Thrives in an environment that is fast paced and able to adapt to changing situations.

Benefits

• Medical, Dental and Vision benefits
• 401k
• PTO
• And more

About Florida’s Natural

We are a farmer-owned cooperative of more than 1,000 citrus growers and over 800 employees. Since 1933, generations of growers have been dedicated to bringing the highest-quality citrus products to the homes of America. Our humble beginnings have kept us grounded as we’ve grown into the largest citrus cooperative in Florida, and the second-largest orange juice producer in the country. We’re proud to say our juice is a premium blend from our Florida groves and the World’s premier citrus-growing regions.

Apply to join our growing community and expand the possibilities of your career.

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability. Florida’s Natural Growers also maintains affirmative action programs to implement our equal employment opportunity policy.