Director, Rare-Disease Market & Patient Journey

Otsuka America Pharmaceutical Inc.; Cheyenne (WY); Remote; USD 186,000 - 279,000; Full time

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of Market Development & Patient Journey to lead unbranded disease education and pathway readiness, then transition to branded patient and caregiver marketing post-approval.

The role coordinates omnichannel execution, audience frameworks, marketing-technology needs, and cross-functional planning to minimize barriers across the patient journey. The position emphasizes alliance with patient advocacy groups, national programs, and a strong

Qualifications

• At least 10 years of commercial experience in the U.S. biopharmaceutical industry, including market development, disease education, patient marketing, digital and omnichannel engagement, new-product launches, and market analysis.
• Strong leadership with exceptional communication, presentation, and business partnering abilities; MBA or relevant graduate degree preferred.
• Recent rare disease commercialization experience required; diagnostics, genetics, neurology, or diagnostic-pathway market development strongly preferred.
• Demonstrated pre-launch experience building compliant unbranded education and pathway programs, and post-approval patient marketing experience.
• Demonstrated success partnering with patient advocacy organizations under appropriate governance.
• Up to 30% travel based on business needs.

Responsibilities

• Lead unbranded education and pathway readiness programs before and after approval, partnering with expert identification and regional educational needs.
• Own omnichannel strategy for unbranded and branded patient education programs across web, search, social, and other channels.
• Coordinate with cross-functional partners to fix recurring barriers in genetic testing and specialist referrals.
• Oversee branded patient and caregiver marketing after product approval and ensure alignment with overall strategy.

Skills

Leadership

Communication

Presentation

Business partnering

Strategic thinking

Travel flexibility

Education

MBA or relevant graduate degree

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director of Market Development & Patient Journey to lead unbranded disease education and pathway readiness, then transition to branded patient and caregiver marketing post-approval.

The role coordinates omnichannel execution, audience frameworks, marketing-technology needs, and cross-functional planning to minimize barriers across the patient journey. The position emphasizes alliance with patient advocacy groups, national programs, and a strong