Director, Market Development & Patient Journey - Remote

Otsuka America Pharmaceutical Inc.; Carson City (NV); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) match

Paid holidays

Paid leave

Job summary

Otsuka America Pharmaceutical, Inc. seeks a Director of Market Development & Patient Journey to lead unbranded disease education, pathway readiness, and later branded patient marketing.

The role drives omnichannel execution across web, social, CRM, and advocacy channels, coordinating with cross-functional partners for aggregated program insights. The position requires strategic leadership, experience with patient pathways, and collaboration with advocacy groups to improve access, diagnosis, and

Qualifications

• Demonstrated leadership in cross-functional teams.
• Experience designing and executing omnichannel marketing strategies.
• Strong ability to translate audience and business priorities into channel plans.
• Experience with unbranded disease education and patient pathways.
• Experience partnering with patient advocacy organizations.

Responsibilities

• Lead unbranded education and pathway readiness strategy and execution.
• Oversee omnichannel strategy for unbranded and branded programs post-approval.
• Define audience journeys, channel standards, and data/tech requirements.
• Manage annual plan, budget, and aggregate performance measures for market development.
• Collaborate with cross-functional teams to optimize patient and clinician engagement.

Skills

Leadership

Omnichannel marketing

Strategic planning

HCP engagement

Patient education

Education

MBA or relevant graduate degree

Job description

Otsuka America Pharmaceutical, Inc. seeks a Director of Market Development & Patient Journey to lead unbranded disease education, pathway readiness, and later branded patient marketing.

The role drives omnichannel execution across web, social, CRM, and advocacy channels, coordinating with cross-functional partners for aggregated program insights. The position requires strategic leadership, experience with patient pathways, and collaboration with advocacy groups to improve access, diagnosis, and