Director, Rare Neurology Brand Strategy & HCP Engagement

Otsuka America Pharmaceutical Inc.; Honolulu (HI); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match

Tuition reimbursement

Paid time off & holidays

Disability insurance

Job summary

Otsuka America Pharmaceutical, Inc. is seeking a Director of U.S. Brand Strategy & HCP Engagement to lead the integrated annual brand plan and HCP strategy.

You will drive pre- and post-approval messaging, develop launch assets, and optimize lifecycle performance across channels. The role requires expertise in rare disease commercialization, cross-functional leadership, and a deep understanding of HCP segmentation and engagement.

Qualifications

• 10–12 years of commercial experience in the US pharmaceutical industry.
• Strong leadership with communication, presentation, and business partnering abilities; MBA or relevant graduate degree preferred.
• Prior rare disease commercialization experience preferred (neurology, neuromuscular, or genetically defined population).
• Demonstrated pre-launch and launch leadership within pre-approval promotional boundaries.
• Experience with marketing strategy, agency management, market research, and forecasting.

Responsibilities

• Lead development and execution of brand positioning, launch narrative, and claims strategy across label scenarios.
• Define HCP audience segmentation and engagement strategy for specialists and referring clinicians.
• Oversee branded asset development and launch readiness activities before approval.
• Lead post-approval branded HCP strategy, content, promotion, and lifecycle optimization across channels.
• Coordinate omnichannel plans, agency relationships, and congress execution for branded HCP programs.

Skills

HCP marketing

Leadership

Communication

Strategic thinking

Education

MBA or relevant graduate degree

Job description

Otsuka America Pharmaceutical, Inc. is seeking a Director of U.S. Brand Strategy & HCP Engagement to lead the integrated annual brand plan and HCP strategy.

You will drive pre- and post-approval messaging, develop launch assets, and optimize lifecycle performance across channels. The role requires expertise in rare disease commercialization, cross-functional leadership, and a deep understanding of HCP segmentation and engagement.