Director, Market Development & Patient Journey — Remote

Otsuka America Pharmaceutical Inc.; Helena (MT); À distance; USD 186 000 - 279 000; Plein temps

Avantages offerts par ce poste

Comprehensive benefits

401(k) match

Paid time off

Flexible work options

Résumé du poste

Otsuka America Pharmaceutical, Inc. is seeking a Director of Market Development & Patient Journey to lead unbranded education and subsequent branded patient marketing for a genetically defined neurological rare disease.

You will shape omnichannel strategy, partner with advocacy groups, and align with cross-functional teams to reduce barriers from symptom onset to care. This role requires senior leadership, a track record in disease education, and the ability to translate audience insights into

Qualifications

• At least 10 years of commercial experience in the U.S. biopharmaceutical industry, including market development, disease education, patient marketing, digital and omnichannel engagement, new-product launches, and market analysis.
• Strong leadership with exceptional communication, presentation, and business partnering abilities; MBA or relevant graduate degree preferred.
• Recent rare disease commercialization experience required; diagnostics, genetics, neurology, or diagnostic-pathway market development strongly preferred.

Responsabilités

• Lead unbranded Education and Pathway Readiness programs before and after approval, partnering with regional educational needs and expert identification.
• Build symptom- and pathway-oriented education to help patients, caregivers, and clinicians recognize patterns and seek testing.
• Define commercial requirements for genetic-testing access programs; handoffs are owned by other functions with aggregate measures only.
• Own the market-development and patient-journey annual plan, budget, agency and vendor execution, and aggregate performance measures.
• Lead omnichannel strategy and execution across web, search, social, media, CRM, advocacy and other channels for unbranded programs; post-approval branded marketing leadership remains with Brand Strategy & HCP Engagement.

Connaissances

Omnichannel strategy

Leadership

Cross-functional collaboration

Marketing strategy

HCP engagement

Formation

MBA or relevant graduate degree

Outils

CRM

Marketing automation

Description du poste

Otsuka America Pharmaceutical, Inc. is seeking a Director of Market Development & Patient Journey to lead unbranded education and subsequent branded patient marketing for a genetically defined neurological rare disease.

You will shape omnichannel strategy, partner with advocacy groups, and align with cross-functional teams to reduce barriers from symptom onset to care. This role requires senior leadership, a track record in disease education, and the ability to translate audience insights into