Director, Proposals & Content Strategy

Castlight Health, Inc; United States; On-site; USD 131,000 - 197,000; Full time

Job summary

Castlight Health, Inc. is seeking a Proposals Director to lead content strategy, development, and infrastructure across high-priority pursuits. This role partners with proposals leadership to shape the function’s operating model and drive win rates.

You will own the design and continuous improvement of a scalable content management system, set enterprise standards, and mentor the proposals team in content strategy, writing, and library practices. MBA preferred.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 10+ years of experience in proposal management or sales support strategy in healthcare, managed care, or health technology.
• Expert writing and editorial skills with the ability to craft executive-level proposal narratives.
• Deep knowledge of healthcare procurement processes, RFP structures, and payer buying dynamics.

Responsibilities

• Partner across proposals leadership to define proposals function strategy, including intake prioritization and quality standards, with primary ownership of the content management architecture and technology roadmap.
• Contribute hands-on content strategy, narrative development, and quality assurance support on the organization’s most strategically important proposals, partnering with pursuit leads as needed.
• Own the design, architecture, and continuous improvement of a scalable content management system that gives the sales organization rapid access to accurate, compelling response content.
• Lead the development of enterprise proposal standards, style guides, and review processes that raise the quality and consistency of all client-facing submissions.
• Partner with sales, clinical, and marketing leadership to align proposal content and messaging with commercial strategy and value priorities.
• Mentor proposals team professionals in function & content strategy, writing craft, and content library practices, partnering with proposals leadership on broader team expectations and development.

Skills

Content strategy

Proposal management

Editorial skills

Storytelling

Mentoring

Education

Bachelor's degree

MBA or advanced degree

Tools

Proposal management platforms

Content management systems

Job description

Castlight Health, Inc. is seeking a Proposals Director to lead content strategy, development, and infrastructure across high-priority pursuits. This role partners with proposals leadership to shape the function’s operating model and drive win rates.

You will own the design and continuous improvement of a scalable content management system, set enterprise standards, and mentor the proposals team in content strategy, writing, and library practices. MBA preferred.