Director, Product Marketing Manager

NowSecure; Northern (KY); Hybrid; USD 180,000 - 195,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Home Office Stipend

Paid parental leave

Flexible PTO

Job summary

NowSecure, the mobile app risk management leader, seeks a Director, Product Marketing Manager to bridge technical innovation with enterprise GTM execution. You will partner with Product Management, Sales, and Customer Success to drive pipeline, differentiation, and net-retention growth.

You will create modern sales collateral, enablement programs, and technical content for CISOs, AppSec engineers, and developers, aligning positioning from first touch through renewal in a remote-first environment.

Qualifications

• 5+ years of B2B SaaS product marketing experience in cybersecurity, mobile AppSec, enterprise software, or DevSecOps.
• Lifecycle & Launch Expertise: demonstrated track record leading end-to-end product launches.
• Technical Fluency: translate complex technical concepts into clear messaging.
• Market Intelligence & Research: experience in primary/secondary research and competitive analysis.
• Exceptional Storytelling: strong written, verbal, and visual communication skills.
• Agile Execution: ability to prioritize and manage cross-functional initiatives.

Responsibilities

• Define GTM strategies and launch plans for new products including AI-native threat detection.
• Develop competitive battlecards, win/loss analyses, and market insights.
• Create sales collateral (pitch decks, briefs, ROI calculators) for enterprise sales and partners.
• Collaborate with Customer Success to drive adoption, cross-sell, and renewals.
• Publish benchmark reports and thought-leadership content from MARI insights.
• Engage with analysts and standards bodies to maintain top-tier positioning.
• Produce technical content for CISOs, AppSec engineers, and developers from first touch to renewal.

Skills

B2B SaaS marketing

Product marketing

Cybersecurity knowledge

Mobile AppSec

Enterprise software

Education

Bachelor’s degree in Marketing, Business, CS, or related

Job description

Join Our Mission: To Save the World from Unsafe Mobile Apps! NowSecure is the mobile app risk management leader trusted by the world’s most demanding organizations and most advanced security, privacy, and compliance teams. NowSecure delivers continuous, automated mobile app security, privacy testing, and threat intelligence to eliminate vulnerabilities, leaks, and unmonitored AI endpoints.

We safeguard millions of mobile app users across banking, insurance, high tech, IoT, retail, hospitality, energy, and government sectors. Dedicated to the open-source community and global standards (including OWASP MASVS, ADA MASA, ioXt, and NIAP), NowSecure is SOC 2 certified and recognized by IDC, Deloitte, Gartner, and TAG Cyber. Learn more at www.nowsecure.com.

Your Opportunity:

Director, Product Marketing Manager (PMM)

As a key pillar of our dynamic marketing team, you will bridge technical innovation and commercial execution by translating cutting-edge mobile security and AI threat detection capabilities into compelling value propositions for enterprise buyers. Partnering closely with Product Management, Sales, and Customer Success, you will lead end-to-end Go-To-Market (GTM) strategies across the entire customer lifecycle, driving pipeline creation, competitive differentiation, and net-retention growth.

What You’ll be Doing:

• NPI & Product Alignment: Partner closely with Product Management to define GTM strategies, tier-based launch plans, and target buyer personas for all New Product Introductions (NPI), including AI-native threat detection, automated privacy attestations (Apple/Google), and MCP/agentic DevSecOps integrations.
• Competitive Intelligence & Win/Loss: Systematically track competitive dynamics, analyze market shifts, and lead rigorous win/loss analyses. Turn unstructured tribal knowledge into actionable battlecards, counter-positioning, and deal-winning insights.
• Sales & Partner Enablement: Build high-converting, modern sales collateral (pitch decks, solution briefs, ROI calculators, interactive demos, and battlecards) to empower our direct enterprise sales team and channel partners throughout the sales cycle.
• Customer Lifecycle & Expansion: Collaborate with Customer Success and Account Management to create adoption, cross-sell, and upsell collateral that communicates ongoing platform value, highlights new risk intelligence, and directly supports renewals.
• Mobile Risk & AI Research: Leverage insights from the industry’s largest repository of Mobile Application Risk Intelligence (MARI) to publish benchmark reports, industry trends, and thought-leadership content.
• Analyst & Community Engagement: Manage relationships with key industry analysts (Gartner, IDC, Forrester) and standards bodies (OWASP, ADA MASA) to ensure top-tier positioning and briefing execution.
• Technical Content Creation: Plan and author targeted content tailored to CISOs, Mobile AppSec engineers, and Developers, including whitepapers, blog posts, webinars, and customer success stories.
• Cross-Functional Leadership: Serve as a core connector across Product Management, Threat Research, Revenue, and Customer Success to keep positioning aligned from first touch through renewal.

Skills and Experience Needed for Success:

• Experience: 5+ years of B2B SaaS product marketing experience, with a proven track record in cybersecurity, mobile AppSec, enterprise software, or DevSecOps.
• Lifecycle & Launch Expertise: Demonstrated track record leading end-to-end product launches alongside Product Management, as well as developing enablement programs that drive expansion and retention.
• Technical Fluency: Ability to translate complex technical concepts (e.g., dynamic/static analysis, SDK privacy manifests, AI/LLM components, CI/CD integrations) into clear, value-driven messaging for diverse personas.
• Market Intelligence & Research: Proven track record conducting primary/secondary research, win/loss interviews, and competitive analysis to shape messaging.
• Exceptional Storytelling: Outstanding written, verbal, and visual communication skills with a portfolio demonstrating high-quality positioning and collateral.
• Agile Execution: Ability to prioritize effectively, manage cross-functional initiatives, and thrive in a fast-paced, high-growth tech environment.
• Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent practical experience).

We Value Diversity

We believe that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value team members who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Compensation & Benefits

NowSecure is committed to fair and equitable compensation practices. Placement within the pay range is dependent on a variety of factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. The base salary range for this position for all U.S. candidates is $180,000 - $195,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k with company match, paid parental leave, Home Office Stipend, and flexible PTO. In addition to working in a remote-first work environment.