Senior Product Marketing Manager at Flashpoint

Matcha; Northern (KY); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Gym reimbursements

Expensed lunches

Cultural initiatives

Inclusive employee events

Job summary

Flashpoint is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for our core cyber threat intelligence offerings. You will shape value propositions, positioning, messaging, and competitive differentiation, and evolve pricing and packaging as we scale.

This role sits at the intersection of Product, Sales, Customer Success, and Marketing, translating technical capability into a compelling narrative for CISOs and security practitioners worldwide.

Qualifications

• Experience in cybersecurity or threat intelligence product marketing.
• Proven ability to craft messaging and positioning for buyers and analysts.
• Experience shaping pricing and packaging for SaaS products.

Responsibilities

• Create differentiated positioning and messaging for Flashpoint's core offerings.
• Drive GTM programs and enablement to accelerate adoption and pipeline.
• Develop sales-enabled assets and thought leadership to support funnel progression.

Skills

Product marketing experience

Strong written and presentation skills

Pricing & packaging strategy

Multi-project management

Job description

Flashpoint is the pioneering leader in threat data and intelligence. We empower commercial enterprises and government agencies to decisively confront complex security challenges, reduce risk, and improve operational resilience amid fast-evolving threats. Through the Flashpoint Ignite platform, we deliver unparalleled depth, breadth and speed of data from highly relevant sources, enriched by human insights. Our solutions span cyber threat intelligence, vulnerability intelligence, geopolitical risk, physical security, fraud and brand protection. The result: our customers safeguard critical assets, avoid financial loss, and protect lives. Discover more at flashpoint.io

Are you an experienced product marketer who thrives at the intersection of positioning, storytelling, and go-to-market strategy? Flashpoint is looking for a Senior Product Marketing Manager to join our Product Marketing team, remote in the United States. In this role, you will own the go-to-market strategy for our core cyber threat intelligence offerings, shaping our value proposition, positioning, messaging, and competitive differentiation, and evolving pricing and packaging as we scale. You will sit at the intersection of Product, Sales, Customer Success, and Marketing, working closely with your manager to translate technical capability into a narrative that resonates with CISOs and security practitioners around the world. This is a high-visibility seat: your work directly shapes our market position, win rates, deal value, and company growth.

We have a role for you if, you:

• Build and run product marketing programs for SaaS B2B threat intelligence or cybersecurity software.

• Own product launches end to end, from positioning through sales enablement to measurable adoption.

• Translate complex technical capability into messaging and assets that sales teams actively use in the field.

• Drive cross-functional GTM initiatives across Product, Sales, Customer Success, and Marketing to measurable results.

• Have briefed executives, boards, or industry analysts on competitive and market dynamics.

• Shape pricing and packaging strategy for SaaS products.

• Are genuinely curious about applying AI to product marketing work, and have put it to work within your roles.

What you will get to do on our team:

• Create differentiated positioning and messaging grounded in a clear understanding of the buyer, the market, and Flashpoint's core capabilities.

• Drive awareness, pipeline, and growth for Flashpoint's threat intelligence offerings.

• Own the product marketing strategy and roadmap for key offerings.

• Partner cross-functionally to design and execute GTM initiatives and commercialization efforts that drive measurable results.

• Build sales and marketing content, including collateral, thought leadership, solution presentations, and website content, that moves buyers through the funnel.

• Equip sales and partner teams with the messaging, training, and support structures they need to run a strong sales motion.

• Become the resident expert on target buyers, market trends, and the competitive landscape, and use that expertise to shape planning.

• Represent Flashpoint as a thought leader through publishing, social, and webinars.

What you will achieve:

Within 30 days

• You will learn Flashpoint's vision, mission, strategy, and culture, and meet with your manager and key stakeholders across leadership, marketing, product, intelligence, sales, and customer success.

• You will get up to speed on Flashpoint's product and service offerings and the competitive landscape.

• You will analyze customer engagements and feedback to understand the business outcomes Flashpoint drives for them, and review prospect data to identify the biggest levers and blockers in the sales cycle.

Within 60 days

• You will contribute to a GTM initiative aimed at new business or existing-customer upsell.

• You will complete a content audit and map content to the buyer's journey to drive conversion.

• You will have built working competitive intelligence resources for your product area, and articulated how Flashpoint differentiates itself.

By 90 days

• You will have a prioritized action plan for your area of the PMM team, aligned to Flashpoint's corporate and marketing goals.

• You will have built a product demo and delivered a training session to Sales so they can confidently communicate the value of our solutions to prospects and customers.

• You will translate the product roadmap for your area into a unified launch strategy that supports the broader business.

To be successful in this role, you will need:

• Product marketing experience in cybersecurity or threat intelligence software.

• Strong written and presentation skills you can point to, such as decks, launches, or competitive briefs.

• Experience shaping pricing and packaging strategy for a SaaS product.

• The ability to run multiple concurrent initiatives without losing momentum.

Base Pay Range: $150,000-165,000/yr plus target bonus

Why Flashpoint is a Great Place to Work:

• Diversity. Flashpoint is committed to fostering, cultivating and preserving a culture of diversity, inclusion, belonging, and equity. We recognize that diversity is key to achieving our vision. We believe that every person and their experiences contribute to building a work environment and products and services that will change the world.

• Culture and Belonging. Our company’s culture isn’t something you join, it’s something you build and shape, and each person's unique backgrounds and experiences contribute to who Flashpoint is and will become. You will have ample opportunities to connect with coworkers through various communication channels and company-funded virtual events: book clubs, happy hours, committees, DIBE discussion group, Donut mixers, local team member meetups and much more.

• Perks. Flashpoint understands that personal wellness is one of the keys to a happy, healthy and productive work environment. That’s why we also prioritize health and wellness perks like gym reimbursements, expensed lunches, cool cultural initiatives and inclusive employee events.

• Career Growth. Flashpoint is invested in the growth of our team members and understands that frequent, two-way feedback is critical to that growth. We encourage regular one-on-ones with your manager, a regular schedule of performance reviews, learning and development opportunities, and guidance through formalized career paths; whether that be towards being a great manager, being a great individual contributor, or a lateral move to gain breadth of knowledge and experience.