Product Marketing Lead - EMEA

Vanta; United States; On-site; USD 104,000 - 151,000; Full time

Benefits offered by this job

Salary + equity

Health benefits

Parental leave

Remote work stipend

Commuter benefits

Pension matching

Annual leave 25 days

Company holidays 8

Job summary

the company in London or Dublin seeks an experienced Product Marketing Lead to define and drive the EMEA GTM strategy. You will develop region-specific messaging, manage launches, and partner with sales, product, and customer success to accelerate growth.

You will craft compelling content for the customer journey, analyze data and market insights, and influence product roadmaps while partnering with finance and operations to refine pricing and packaging.

Qualifications

• 7+ years of Product Marketing experience in B2B SaaS.
• Based in London or Dublin with hybrid in-office.
• Ability to develop and execute GTM strategies and messaging for the EMEA region.
• Strong storytelling and content creation skills across stages of the customer journey.

Responsibilities

• Define and manage GTM strategy for EMEA in London/Dublin.
• Develop messaging tailored to the EMEA region based on market insights.
• Lead product launches and enablement with sales and customer success.
• Create content for blogs, sales collateral, and campaigns.
• Collaborate with demand gen, sales, CS, and product to reach market objectives.
• Refine pricing and packaging with cross-functional partners.

Skills

Product marketing

B2B SaaS

Storytelling

GTM strategy

Data-driven

Cross-functional collaboration

Tools

CRM tools

Analytics tools

AI tooling

Job description

At the company, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. the company has a kind and talented team, and while some have prior security experience, many have been successful at the company without it.

As a product marketer at the company, you'll help bring this vision to life by defining the new category of trust management, shaping the company's positioning and differentiators externally, and influencing our product and business roadmap. We sit at the intersection of Marketing & Demand Generation, Sales, Product, and Customer Success and revel in connecting all of these teams to drive the business forward. Research, analysis, curiosity, storytelling, and project management are just a few of the attributes of our team - in addition to being open, empathetic, and genuinely nice people.

As the EMEA Product Marketing lead, you will be responsible for bringing the company's story to the EMEA audience to help us drive sustainable growth in the market. You'll craft compelling messaging that’s tailored to the region, based on insights from buyer and market research. You'll lead product launches to help amplify the company's presence in the region, and partner closely with our product management team to identify growth opportunities for us to continue building our product. Finally, you'll partner closely with our GTM organisation to expand the company's footprint and accelerate our growth.

What you'll do as a Product Marketing Lead at the company:

• Define and manage go-to-market (GTM) strategy for the company's business in EMEA tailored to the unique opportunities across the EMEA region

• Develop tailored messaging and positioning for EMEA based on market research and customer insights

• Partner with our EMEA growth team on the development and execution of targeted marketing campaigns, including tailored messaging and content that effectively engage local audiences and drive business objectives

• Plan and execute large product launches (including GTM enablement of sales and customer success), report back on performance, and optimize our launch processes for scale

• Author compelling content for each stage of the customer journey, from blog posts to sales collateral

• Talk regularly to the company's customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform the company's overall EMEA marketing strategy

• Partner closely with the EMEA team at the company - including demand gen, sales, customer success, and product—to help achieve our objectives in the market

• Refine the company's pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success

• Be a strong customer champion, creative marketer, and problem solver

How to be successful in this role:

• Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS

• Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate the company to your audience

• Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users

• Find delight in understanding how things work and then explaining your newfound knowledge to others

• Must be based on London or Dublin, this role will be hybrid in-office

• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact

What you can expect as a the company'n:

• Industry-competitive salary and equity

• 100% covered medical, dental, and vision benefits with dependents coverage

• 16 weeks paid Parental Leave for all new parents Health & wellness stipend

• Remote workspace, internet, and mobile phone stipend

• Commuter benefits for team members who attend the office

• Pension matching

• 25 days of Annual Leave per year and unlimited sick time

• 8 company-paid holidays

• Virtual team building activities, lunch and learns, and other company-wide events!

• Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney

#LI-hybrid

At the company, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About the company

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation.the company was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.

Now more than ever, making security continuous- not just a point-in-time check- is essential. Thousands of companies rely on the company to build, maintain and demonstrate their trust- all in a way that's real-time and transparent.