Director, Product Marketing

Synack; United States; On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Equity options

Health and wellness benefits

Diversity and inclusion initiatives

Job summary

Synack is seeking a Product Marketing Leader to own the positioning, messaging, and go-to-market strategy for its solutions. You will dig into products, customers, and the cybersecurity market to build strategies that drive demand.

The ideal candidate has 8+ years in B2B product marketing, strong analytical and leadership skills, and a passion for AI. This is a unique opportunity in a fast-paced environment.

Qualifications

• 8+ years of B2B product marketing experience, ideally in cybersecurity.
• Track record of understanding buyers and developing content.
• Strong cross-functional leadership to drive alignment.
• Stellar writing and attention to detail.
• Enthusiasm for AI and innovation.

Responsibilities

• Lead product positioning and messaging.
• Own pricing and go-to-market strategy.
• Set campaign strategy and messages.
• Track market and competitive intelligence.
• Create high-impact marketing materials.
• Build sales enablement tools.

Skills

B2B product marketing experience

Understanding of cybersecurity

Analytical mindset

Cross-functional leadership

Strong writing skills

Creativity and innovation

Enthusiasm for AI

Education

Bachelor's degree

MBA (nice to have)

Job description

Overview

Synack’s Penetration Testing as a Service platform manages customers’ attack surfaces by discovering new assets, pentesting for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack's PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment. For more information, please visit www.synack.com.

We’re looking for a creative, business-minded, and technically fluent product marketing leader to own the positioning, messaging, and go-to-market strategy for the portfolio of Synack solutions. You’ll dig deeply into our products, customers, and the cyber security market to build winning strategies and marketing programs that drive demand.

Responsibilities

• Product positioning & messaging - Lead cross-functional conversations to define positioning and messaging that differentiates Synack in the cyber security market and resonates with each buyer segment.
• Pricing, packaging & go-to-market - Own the pricing and packaging for your portfolio, and lead the launch strategy and cross-functional execution that grow product adoption in the marketplace.
• Campaign strategy - Set the campaign strategy and key messages for your products and target markets; partner with demand generation to educate the market, build the Synack brand, and generate pipeline.
• Market & competitive intelligence - Track the threat landscape, competitors, analysts, trade shows, and industry groups to be the expert in your market, and translate those insights into positioning, messaging, and go-to-market decisions for your portfolio.
• Content & thought leadership - Write and create high-impact marketing material-data sheets, presentations, web copy, videos, and customer-facing narratives that make complex security concepts clear.
• Sales enablement - In conjunction with our sales enablement team, build the tools, training, and value narratives that help the sales team communicate our value proposition and win more opportunities.
• AI & innovation - Bring an AI-forward, experimental mindset to the craft-championing Synack’s agentic AI story (including Sara) in-market, and putting AI agents and modern tools to work to sharpen your research, content, and campaign velocity.

Who you are

• High-energy and driven: you bring momentum, optimism, and enthusiasm to everything you touch, and you thrive in a fast-paced, startup-mode environment.
• Dedicated and committed: you take real ownership from strategy through execution, work hard, and follow through to done, even when it is hard.
• Accountable: you own your outcomes, work diligently, measure your impact, and hold yourself to a high bar without needing to be asked.
• Insatiably curious, especially about AI: you actively explore new AI tools, agents, and techniques, ask sharp questions, and quickly turn what you learn into better ways of working.

Here’s what you’ll need

• 8+ years of B2B product marketing experience, ideally in cybersecurity, security software, or technical infrastructure.
• A track record of understanding buyers and developing crisp positioning and content that resonates with technical and executive audiences.
• An analytical mindset with the ability to grasp, simplify, and translate complex technical capabilities into clear customer benefits.
• Strong cross-functional leadership—able to build consensus and drive alignment across product, sales, and marketing for maximum market impact.
• Stellar writing and interpersonal skills with a high attention to detail and an eye for quality.
• Highly creative energy, a drive for innovation, and a genuine passion for the craft.
• Enthusiasm for AI and a bias for experimentation—hands-on with AI tools and agentic workflows (AI agents) to work smarter and to tell a differentiated, credible AI story.
• Bachelor’s degree; MBA is a plus.

Nice to Have

• Direct experience marketing security products such as penetration testing, vulnerability management, offensive security, or cloud/application security.
• Fluency in how security buyers—CISOs, security engineers, and AppSec/DevSecOps teams—evaluate and purchase solutions.
• Experience launching products in a fast-growing or startup environment.
• Analyst relations (e.g., Gartner, Forrester, GigaOM) and structured competitive-intelligence experience.

What Success Looks Like (First 6-12 Months)

• You’ve become the go-to expert on your products and buyers, and the broader team relies on your understanding of the customer.
• You’ve shipped refreshed positioning and a messaging framework for your portfolio that sales and marketing use consistently.
• You’ve led at least one successful product launch, end to end, with measurable adoption and pipeline impact.
• Sales has enablement they actively use, and you can point to opportunities it helped advance.
• You’ve established a repeatable cadence for market and competitive intelligence that informs roadmap and GTM decisions.

Ready to join us?

Synack is committed to embracing diversity. Our people are our strength. Each addition to our team is an opportunity to grow and diversify our ideas, experiences, and viewpoints. Synack strives to be inclusive of all people.

As a candidate, Synack cares about your privacy. Please view our candidate privacy policy here.

This position has responsibility to ensure Synack’s security and privacy posture is maintained.

$180,000 - $230,000 Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits. For more details about our benefits, please see here.

Then for the Employer code, enter: synack