Director, Product Marketing & Major Launches

PerformLine; Morristown (NJ); Hybride; USD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Estimated base salary range provided

Annual discretionary bonus

Benefits package

Résumé du poste

PerformLine is seeking a senior product marketer to own our product marketing strategy across the portfolio and drive our next-generation platform launch in 2027. You’ll start hands-on, then build the function as we grow, partnering with product leadership on roadmap, pricing, and packaging.

You’ll lead tier-1 launches, enable sales with battlecards and scripts, and engage with clients to shape messaging. Hybrid in Morristown, NJ or remote across the US.

Qualifications

• Deep experience in product marketing, solutions marketing, or outbound product management at B2B SaaS companies.
• Track record of leading major launches and building messaging frameworks.
• Built or scaled a product marketing function; people management preferred.
• Rolled products out to existing clients and positioned them for net-new prospects.
• Demonstrated success building sales enablement tied to measurable results.
• Influenced roadmap, pricing, or packaging decisions with product leadership.
• Comfort with rapid growth and ambiguity; strategic yet hands-on.
• Strong storyteller who translates complex topics into clear narratives.
• Customer-first with bias toward direct engagement and fast iteration.
• Background in regulated industries, fintech, or financial services preferred.

Responsabilités

• Define product marketing strategy across the portfolio with a unified messaging framework.
• Refine ICPs, personas, and value propositions for existing clients and prospects.
• Partner with product leadership on roadmap priorities, pricing, and packaging.
• Lead tier-1 launches end to end, including next-gen platform.
• Own client rollout and migration programs to drive adoption and expansion.
• Set launch tiering and GTM processes for the company.

Connaissances

Product marketing strategy

B2B SaaS

Launch leadership

Messaging framework

Stakeholder collaboration

People management

Outils

Claude AI

Sales enablement tools

Description du poste

PerformLine is seeking a senior product marketer to own our product marketing strategy across the portfolio and drive our next-generation platform launch in 2027. You’ll start hands-on, then build the function as we grow, partnering with product leadership on roadmap, pricing, and packaging.

You’ll lead tier-1 launches, enable sales with battlecards and scripts, and engage with clients to shape messaging. Hybrid in Morristown, NJ or remote across the US.