Strategic Product Marketing Lead: Launch & Adoption

MaintainX; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

MaintainX is seeking a product marketer to own how our products reach the market, from alpha to GA. Plan and run end-to-end launches for mid-tier products and lead major workstreams on flagship launches, ensuring sales and customers are ready at launch.

You will shape messaging with product partners, build collateral and enablement, and collaborate with Demand Gen on campaign messaging. Analytics and buyer insights will guide adoption strategies and quarterly priorities.

Qualifications

• 2–4 years in product marketing or closely related role (sales enablement, sales or marketing).
• Taken a product launch from plan to release and can explain what worked and what didn’t.
• You write clearly and present with confidence to sales, product and executive audiences.
• You’ve worked with go-to-market strategies and cross‑functional teams.

Responsibilities

• Own how products reach the market from alpha through GA.
• Plan and run end-to-end launches for mid-tier products (P2), lead major workstreams for P1 launches.
• Shape messaging, positioning and naming with product counterparts.
• Build collateral, video scripts and enablement for reps to close faster.
• Partner with Demand Gen on campaign messaging and market materials.
• Use analytics and customer feedback to understand buyers and adoption goals.

Skills

Product marketing

Go-to-market

Launch planning

Sales enablement

Analytics tools

Tools

Analytics tools

Job description

MaintainX is seeking a product marketer to own how our products reach the market, from alpha to GA. Plan and run end-to-end launches for mid-tier products and lead major workstreams on flagship launches, ensuring sales and customers are ready at launch.

You will shape messaging with product partners, build collateral and enablement, and collaborate with Demand Gen on campaign messaging. Analytics and buyer insights will guide adoption strategies and quarterly priorities.