Director, Membership Development & Groups (WNBA Sirens)

Rocket Arena; Cleveland (OH); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental and Vision benefits

401K match

Downtown onsite parking

Job summary

The Cleveland Sirens, Cleveland's upcoming WNBA franchise, is seeking a Director of Membership Development & Groups to lead the Membership Service and Group Sales teams and drive renewal, satisfaction and group revenue ahead of the 2028 season.

Reporting to the Vice President of Ticket Sales & Service, the ideal candidate blends service with sales, builds a first-rate member experience, and designs a scalable group sales engine from scratch.

Qualifications

• Bachelor's degree or higher in a related field.
• 7+ years in membership service, retention or group sales.
• 3+ years leading service or sales teams.
• Track record in launching or improving retention programs.

Responsibilities

• Own strategy, budget and performance of Membership Service.
• Own strategy, budget and execution of Group Sales.
• Lead and develop the Membership Development & Groups team.
• Build the member service model and upgrade/renewal conversations.
• Build the group sales program from scratch with events and experiences.
• Lead renewal campaigns with Business Development.
• Partner with Marketing and BI to identify at-risk members and opportunities.

Skills

Membership service

Retention programs

Group sales

CRM experience

Leadership

Education

Bachelor's degree in business, sports management, sales

Tools

Salesforce

Microsoft Office

Job description

About the Cleveland Sirens:

The Cleveland Sirens are Cleveland's WNBA franchise, the league's 16th, set to tip off in 2028 at Rocket Arena. Introduced to the world on August 4, 2026, the Sirens brand was co-authored with the community over a 13-month process that engaged tens of thousands of people across Northeast Ohio. The name draws on Lake Erie, the region's defining natural asset, and the Siren herself is sharp, fearless and unapologetic, power, and a symbol of something greater than herself.

This is a build-from-zero opportunity. The Sirens have already banked 12,000 season ticket membership initial payments and run over 40 community events reaching more than 3,500 girls across the region, but the marketing organization, fan base and inaugural-season plan are still being built. You can be part of how Cleveland and the WNBA come to know this team.

JOB SUMMARY:

The Director, Membership Development & Groups leads the teams responsible for taking care of the Cleveland Sirens' season ticket members and for growing the group ticket business. This leader owns the Membership Service team — the Guests' primary point of contact once they've joined — and the Group Sales team, and is accountable for member satisfaction, renewal rates and group revenue as the Sirens build toward their first season in 2028.

Reporting to the Vice President, Ticket Sales & Service, this leader sets the standard for how the Cleveland Sirens service and grow their season ticket member base, while building a group sales program — theme nights, outings, fundraising nights — that turns first‑time Guests into future members.

The ideal candidate is a people‑first leader who blends a service mindset with a sales mindset — someone who knows that a well‑serviced member renews, refers and upgrades, and who can build a group sales engine to match.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Own the strategy, budget and performance of the Membership Service team, including renewal rates, member satisfaction and overall retention of the Cleveland Sirens' season ticket membership base.
• Own the strategy, budget and execution of the Group Sales team, and be accountable for hitting and exceeding annual group ticket revenue goals.
• Lead and develop the Membership Development & Groups team, including hiring, onboarding, weekly one‑on‑ones, and ongoing coaching for all direct reports across both the service and group sales functions.
• Build the member service model — touchpoint cadence, benefit fulfillment, issue resolution and upgrade/renewal conversations — that keeps season ticket members engaged throughout the year.
• Build the Cleveland Sirens' group sales program from scratch, including theme nights, group outings, fundraising nights and other group experiences that create new revenue and introduce new Fans to the Sirens.
• Lead retention and renewal campaigns in partnership with the Business Development team, ensuring a seamless handoff from new membership sale to ongoing service.
• Partner with Consumer Marketing and Business Intelligence to identify at‑risk members, group prospects and upsell opportunities, and to keep Salesforce records current and accurate.
• Develop and deliver regular training for the Membership Development & Groups team, covering service standards, retention conversations and group sales technique.
• Monitor team activity, renewal rates, group pipeline and revenue on a daily, weekly and monthly basis, and report progress to the Vice President, Ticket Sales & Service.
• Partner cross‑functionally with Business Development and Premium Sales & Service to ensure a consistent Guest experience from first sale through renewal.
• Perform additional duties as assigned by the Vice President, Ticket Sales & Service.

REQUIRED QUALIFICATIONS:

• Bachelor's degree in business, sports management, sales or a related field.
• 7+ years of relevant experience in membership service, retention or group sales; experience in sports or entertainment strongly preferred.
• 3+ years of experience leading a service or sales team, including managing to renewal, satisfaction or group revenue goals.
• Track record of building or improving a member service or retention program, ideally in a new‑market or launch environment.
• Proven ability to recruit, coach and develop a team to meet and exceed goals.
• Proficiency with Salesforce or a comparable CRM, plus Microsoft Office (Excel, PowerPoint).
• Strong relationship‑building and problem‑solving skills, with the judgment to balance Guest care with revenue goals.
• Self‑motivated, highly organized and able to manage multiple priorities in a fast‑paced, start‑up‑style environment.

COMPENSATION:

• Base Salary + Annual Bonus + Commission.
• Comprehensive Medical, Dental and Vision benefits for team members and dependents.
• Employer 401K match.
• Complimentary downtown/onsite parking at arena.
• Vacation (PTO), Personal Significance Days, Holiday pay
• Home tickets (Cavs, Monsters, Charge), Cavs team shop discount, and much more!