Director, Precision Engagement and Orchestration

Sanofi; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Sanofi in Cambridge, MA seeks a Director of Precision Engagement and Orchestration to lead cross-functional teams across omnichannel strategy, data, and AI-driven engagement. You will shape use cases, define requirements, and drive scalable capabilities that personalize customer experiences at scale.

The role combines customer experience, MarTech, analytics, and agile delivery to create near-term value while building reusable capabilities for broader adoption across brands and markets.

Qualifications

• Bachelor's degree in business, marketing, technology, analytics or equivalent.
• Proven hands-on experience shaping and delivering journey-informed omnichannel use cases.
• Deep MarTech expertise across data, identity, CRM, CDP and marketing automation.
• Experience translating business needs into data, tech, and integration requirements.
• Experience in agile product development with backlog prioritization and delivery.

Responsibilities

• Lead precision engagement strategy aligned to business area with roadmap for value.
• Orchestrate scalable use cases using customer journeys, signals, and triggers.
• Own prioritized use cases with requirements, acceptance criteria, and measures.
• Drive AI, analytics, and automation to improve relevance and scale.

Skills

Omnichannel strategy

AI & analytics

Agile product development

Cross-functional leadership

Data-driven decisioning

MarTech expertise

Education

Bachelor's degree

Tools

CRM

CDP

Marketing Automation

Job description

Director, Precision and Engagement and Orchestration

Location: Cambridge, MA

About the job

Our Team, The Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi's commercial operations across its global organization and in local markets. This is achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) supports Sanofi's North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi's channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes. Join the team redefining how Sanofi US engages customers. Precision Engagement represents the next evolution of our omnichannel ambition, moving beyond individual channels and campaigns to create more connected, intelligent, and personalized experiences at scale. This Director role sits at the intersection of customer experience, omnichannel strategy, data, MarTech, analytics, and AI. As a Precision Engagement Lead aligned to a priority Internal Internal business area, you will partner with Omnichannel Enablement Leads, Brand, and other channel / functional teams to translate customer needs, insights, and business priorities into more relevant, precise engagement across personal and non-personal interactions. You'll shape and generate high-value Precision Engagement use cases, determine the capabilities required to enable them, and maintain an aligned roadmap of opportunities that can create near-term value while building reusable capabilities for scale. You will lead priority use cases through requirements, agile product development, activation, measurement, and optimization, working across Digital, channel and capability teams, Analytics, Field, Medical Affairs, Market Access, Patient Services, and other functions to bring those experiences to life. This is an opportunity to be part of a new Precision Engagement team within Sanofi, shaping how new capabilities are developed, adopted, and scaled while creating repeatable approaches that can extend across brands, customer types, and business areas. Ready to push the limits of what's possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

Main Responsibilities

Precision Engagement Strategy & Leadership

• Serve as the Precision Engagement lead for an aligned business area, partnering with Omnichannel Enablement Leads, Brand, and functional stakeholders to translate customer journey opportunities and business priorities into Precision Engagement use cases. Proactively identify and prioritize high-value Precision Engagement opportunities based on customer insights, business objectives, capability knowledge and readiness, and expected impact. Develop, maintain, and continuously refine the Precision Engagement roadmap for the aligned business area, prioritizing use cases based on customer and business value, reusability, capability readiness, dependencies, and delivery capacity. Ensure Precision Engagement use cases align to the broader customer journey and translate priority opportunities into scalable engagement capabilities across personal and non-personal interactions.

Experience & Use Case Orchestration

• Lead the development and design of scalable Precision Engagement use cases informed by customer journeys, including audiences, customer signals and triggers, decision logic, content requirements, channel sequencing, handoffs, suppression rules, and measurement. Determine the data, technology, content, channel, analytics, and operational capabilities required to enable priority use cases. Apply customer, journey, behavioral, field, business, and performance insights to identify use case opportunities and improve the relevance and precision of engagement. Partner with channel and capability experts to design solutions based on customer and business needs rather than individual platforms or channels. Identify reusable patterns and opportunities to scale successful use cases across brands, customer types, and business areas. Develop and apply reusable frameworks, templates, and standards that enable consistent use case definition, requirements development, and orchestration across business areas.

Business Product Ownership & Cross-Functional Delivery

• Serve as the business product lead for prioritized Precision Engagement use cases, translating customer and business needs into the capabilities, business requirements, prioritization, acceptance criteria, and measures of value required to enable them. Translate use cases into clear functional, data, technology, and integration requirements in partnership with Digital, Analytics, and other enabling teams. Actively shepherd priority use cases through the agile product development lifecycle, including backlog prioritization, requirements refinement, sprint ceremonies, testing and user acceptance, launch readiness, and ongoing capability evolution. Partner closely with Digital product, architecture, engineering, and data teams to assess feasibility, dependencies, tradeoffs, and delivery requirements. Lead or support build-versus-buy decisions for capabilities required to enable priority use cases, considering existing enterprise capabilities, customer and business requirements, scalability, speed to value, and long-term strategic fit. Lead the cross-functional orchestration required to enable end-to-end delivery of priority use cases across Brand, Digital, Analytics, Field, Medical Affairs, Market Access, Patient Services, and other functions. Identify and resolve delivery barriers, escalating material capability gaps, dependencies, or decisions when broader leadership support is required.

Performance, AI & Capability Evolution

• Partner with Analytics and business stakeholders to define customer, engagement, operational, and business measures for priority use cases. Support post-deployment stabilization and initial measurement, using performance and customer response to optimize the use case. Apply test-and-learn approaches across audiences, triggers, content, sequencing, channels, and engagement strategies. Drive innovation within aligned business areas by incubating and piloting AI, advanced analytics, automation, emerging technologies, and new engagement approaches that can improve customer relevance, decisioning, and scalability. Evaluate pilot outcomes and help transition successful innovations into repeatable capabilities that can scale across brands, customer types, and business areas. Develop enablement materials that help OELs and business teams understand, adopt, and apply new Precision Engagement capabilities within their brand context. Contribute business-area learnings and requirements back to the broader Precision Engagement team to strengthen shared standards, capabilities, and ways of working.

About You

• Bachelor's degree in business, marketing, technology, analytics, or equivalent experience.
• Minimum of 8+ years' experience in commercial, omnichannel, digital, analytical, operational, or related functions.
• Proven hands-on experience shaping and delivering journey-informed omnichannel or customer engagement use cases, including audiences, signals and triggers, decision logic, channel sequencing, handoffs, content requirements, activation, measurement, and optimization.
• Deep MarTech expertise and hands-on experience designing and enabling omnichannel solutions across customer data, identity, CRM, CDP, marketing automation, decisioning, digital experience, media, content, field integration, analytics, and measurement, with strong understanding of how these capabilities integrate to enable end-to-end customer engagement.
• Demonstrated experience translating business and customer needs into data, technology, integration, and capability requirements in partnership with Digital, Analytics, and other functions.
• Experience working within agile product development models, including requirements development, backlog prioritization, agile ceremonies, testing and user acceptance, deployment, and ongoing product evolution.
• Experience evaluating technology and capability options, including supporting build-versus-buy decisions and working with internal product teams, technology vendors, or external partners.
• Practical experience applying AI, advanced analytics, or automated decisioning to customer engagement, personalization, next-best-action, or related use cases.
• Demonstrated experience developing and managing customer engagement, product, or capability roadmaps, including prioritization, sequencing, dependency management, and cross-functional delivery planning.
• Demonstr