Director, Place & Destination Marketing – Hybrid Leader

Schaefer Advertising Co.; Fort Worth (TX); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

401k with employer contribution

Health, Dental, Disability and Life

Vision Insurance

Paid Time Off

Generous Holiday Schedule

Dog Friendly Environment

Volunteer time

Parental leave

Job summary

Schaefer Advertising Co. seeks an experienced Account Director to lead our Place & Destination Marketing Practice in Fort Worth, TX. This senior role concentrates on client partnerships, strategy and team development within a collaborative, values-driven independent agency.

You will drive growth, nurture executive-level relationships and guide cross-functional teams across media, creative, strategy, analytics and digital to deliver high-impact results.

Qualifications

• 8–10+ years of progressive agency or marketing leadership experience.
• Proactively identify and lead opportunities for client growth and new business development.
• Experience leading a significant client portfolio, business unit or vertical.
• Experience in place-making, attractions, tourism, arts, hospitality or related industries is preferred.
• Strong executive-level client relationship experience.

Responsibilities

• Lead and strengthen Schaefer’s Place & Destination Marketing Practice.
• Help establish strategic priorities and long-range goals for the practice.
• Maintain industry expertise and strengthen Schaefer’s reputation within the sectors we serve.
• Champion collaboration across account service, media, strategy, creative, analytics and digital.
• Help ensure the practice evolves with changing client and industry needs.
• Lead, coach and develop a high-performing Account Service team.
• Recruit, onboard and mentor future talent.
• Foster accountability, collaboration and continuous learning.
• Conduct meaningful coaching and performance conversations.
• Build a culture where people are challenged, supported and empowered to grow.
• Maintain responsibility for the financial health of the practice.
• Forecasting, staffing and resource planning; ensure revenue growth and profitability.
• Lead the thoughtful adoption of AI across the practice.

Skills

Executive leadership

Client relationship management

AI in workflows

Forecasting and budgeting

Education

College degree

Job description

Schaefer Advertising Co. seeks an experienced Account Director to lead our Place & Destination Marketing Practice in Fort Worth, TX. This senior role concentrates on client partnerships, strategy and team development within a collaborative, values-driven independent agency.

You will drive growth, nurture executive-level relationships and guide cross-functional teams across media, creative, strategy, analytics and digital to deliver high-impact results.