Director, Personalization Platform & Engagement

Socket.dev; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Gen is seeking a Director of Product, Personalization, to Own the capabilities at the intersection of data, product, and customer relationship-building. You will manage a proprietary personalization engine, real-time recommendations, and cross-channel orchestration across MoneyLion's ecosystem.

You will collaborate with engineering, data science, lifecycle, and growth teams to translate signals into experiences that deepen customer relationships, moving users from transactions to high-value

Qualifications

• 7+ years of product management experience, with leadership of a significant product area.
• Demonstrated track record in personalization, recommendation, feed-based or ML-driven products.
• Strong customer-first thinking and data-informed decision making.
• Experience partnering with data science and ML engineers on model-driven product experiences.
• Exceptional cross-functional influence across multiple product domains.

Responsibilities

• Own MoneyLion/Gen personalization platform strategy and roadmap, including signal ingestion and real-time decisioning.
• Define content, ranking, and engagement strategies to surface relevant experiences.
• Lead experiments to optimize feed design, cards, and CTAs; measure impact on relationship depth and monetization.
• Coordinate with Membership, PFM, Credit, and onboarding to align personalization across the ecosystem.
• Serve as cross-product orchestrator across product domains, driving a coherent personalization vision.

Skills

PM leadership

Personalization

First-principles thinking

Data science collaboration

Cross-functional influence

Fintech/consumer finance

Tools

SQL

Job description

Gen is seeking a Director of Product, Personalization, to Own the capabilities at the intersection of data, product, and customer relationship-building. You will manage a proprietary personalization engine, real-time recommendations, and cross-channel orchestration across MoneyLion's ecosystem.

You will collaborate with engineering, data science, lifecycle, and growth teams to translate signals into experiences that deepen customer relationships, moving users from transactions to high-value