Director, Personalization & Engagement Platform

AVG; New York, Northern (NY, KY); Hybrid; USD 170,000 - 230,000; Full time

Job summary

Gen, a global fintech and cybersecurity company, is seeking a Director of Product, Personalization for MoneyLion to own the personalization platform and drive ML-driven recommendations across the MoneyLion ecosystem.

You will partner with data science, engineering, lifecycle and product teams to translate customer signals into targeted experiences, define success metrics, and scale capabilities to deepen customer engagement and lifetime value.

Qualifications

• 7+ years of product management, with at least 2 years in a lead or senior PM role.
• Proven track record delivering personalization or ML-driven products at consumer scale.
• Strong first-principles and customer-first thinking with both qualitative and quantitative reasoning.
• Experience working with data science and ML engineering teams to ship model-driven product experiences.
• Exceptional cross-functional influence across product domains.
• Fintech, consumer finance, or high-growth consumer app experience.

Responsibilities

• Own product strategy and roadmap for MoneyLion's internal personalization engine — a proprietary platform responsible for signal ingestion, ranking logic, and real-time decisioning across the customer experience.
• Define how behavioral, financial, and engagement data is used to surface the right content, offer, or experience to the right customer at the right time.
• Partner with data science and engineering to mature ML-driven personalization from rule-based to model-driven, with experimentation and feedback loops.
• Establish instrumentation and measurement frameworks that track personalization quality, coverage, and downstream business impact.
• Own MoneyLion's personalized engagement feed — the primary in-app surface for surfacing products and content based on financial profile and relationship stage.
• Drive rigorous experimentation across feed composition, card design, and CTAs, linking performance to relationship depth and monetization.
• Coordinate with Membership, PFM, Credit and other product domains to ensure the feed evolves with the customer’s full financial journey.
• Define a coherent lifecycle connection between personalization and communications across push, email, and in-app messaging.

Skills

Product management

Personalization

ML-driven products

Cross-functional leadership

Fintech

Tools

SQL

Analytics tools

Amplitude

Looker

Job description

Gen, a global fintech and cybersecurity company, is seeking a Director of Product, Personalization for MoneyLion to own the personalization platform and drive ML-driven recommendations across the MoneyLion ecosystem.

You will partner with data science, engineering, lifecycle and product teams to translate customer signals into targeted experiences, define success metrics, and scale capabilities to deepen customer engagement and lifetime value.