Director, Performance Media Strategy

Canvas Worldwide; El Segundo (CA); Hybrid; USD 135,000 - 145,000; Full time

Benefits offered by this job

In-office amenities including fresh KI

Do Good Day

Unlimited PTO

401(k) matching

Holiday perks and commuter benefits

Job summary

Canvas Worldwide is seeking an experienced Media Leader to spearhead Hyundai’s performance strategy within the Audience and Channel planning team. The Director will shape strategy, guide execution, and deliver measurable outcomes across digital performance campaigns.

You will partner with multi-disciplinary teams and mentor junior staff while aligning with broader brand objectives. The role focuses on performance measurement, audience planning, and proactive opportunities for optimization in a

Qualifications

• Bachelor’s degree required; concentration in business, marketing, or advertising preferred.
• 8–10 years of experience in Media Strategy/Planning with a focus on digital and performance channels; agency and management experience required.
• Experience building strong, trust-based senior client relationships and translating business challenges into integrated media strategies that drive measurable outcomes.

Responsibilities

• Lead development of Hyundai performance strategy and measurable objectives.
• Partner with VP to provide thought leadership on performance strategy and measurement implications.
• Coordinate with Brand Strategy, Investment, Social, Search, Programmatic, Analytics, Ad Ops and partner agencies.
• Ensure client financial stewardship, reporting, and timely budgeting/billing.
• Drive cross-discipline collaboration to deliver integrated plans with business impact.
• Mentor Supervisors, Strategists, and Associates to grow the team.

Skills

Media strategy

Performance channels

Analytics

Education

Bachelor’s degree in business/marketing/advertising

Tools

Microsoft Office

ComScore

Kantar

Nielsen

Campaign Manager 360

DoubleClick Campaign Manager

DoubleVerify

Job description

Canvas Worldwide is seeking an experienced Media Leader to spearhead Hyundai’s performance strategy within the Audience and Channel planning team. The Director will shape strategy, guide execution, and deliver measurable outcomes across digital performance campaigns.

You will partner with multi-disciplinary teams and mentor junior staff while aligning with broader brand objectives. The role focuses on performance measurement, audience planning, and proactive opportunities for optimization in a