Director, Partner Media Activation (Remote)

Underscore Marketing; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Underscore Marketing seeks a Media Activation (Partner Media) Director to lead strategy, planning, and execution of media investments across direct-buy and partner channels. The role oversees partnerships with publishers, medical journals, EHR platforms, podcasts, and premium placements to maximize client ROI.

The role emphasizes cross-functional collaboration, team leadership, and market intelligence to stay ahead in the evolving healthcare media landscape.

Qualifications

• Education required: Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience: 7+ years in media planning and buying, with direct/partner channels; healthcare/pharma exposure preferred.
• Strong negotiation and partner-management skills with a track record of value-driven deals.
• Ability to analyze performance data and make data-driven decisions.
• Excellent written and verbal communication for clients and leadership.
• Proficiency with media planning/buying tools, ad servers, and analytics platforms.

Responsibilities

• Strategic Tactical Planning: Develop and implement channel and investment strategies across partner media aligned with client objectives.
• Partner & Vendor Relationships: Build and maintain relationships with publishers and vendors; negotiate terms and value.
• Investment Management: Steward client media budgets; optimize allocation across channels for reach and ROI.
• Campaign Activation: Oversee activation and delivery of campaigns across partner channels.
• Performance Optimization: Analyze results and provide insights to improve in-flight activity.
• Team Leadership: Mentor and develop a planning and activation team.
• Cross-Functional Collaboration: Align with Strategy, Performance Media, Ad Operations, Client Services, PMO.
• Market Intelligence: Monitor media landscape and identify partner opportunities.
• Reporting: Prepare regular performance and investment reports for leadership and clients.

Skills

Media planning & buying

Negotiation

Analytical

Communication

Global collaboration

Team leadership

Ad operations

Campaign optimization

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Media planning tools

Ad servers

Analytics platforms

Microsoft Office

Microsoft Teams

Copilot

Job description

Underscore Marketing seeks a Media Activation (Partner Media) Director to lead strategy, planning, and execution of media investments across direct-buy and partner channels. The role oversees partnerships with publishers, medical journals, EHR platforms, podcasts, and premium placements to maximize client ROI.

The role emphasizes cross-functional collaboration, team leadership, and market intelligence to stay ahead in the evolving healthcare media landscape.