Brand Media Director — Remote Health Campaigns

Finnpartners; New York (NY); Remote; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k)

Generous PTO

Wellness stipend

Job summary

FINN Partners seeks an Associate Media Director, Brand, to lead brand media strategy and planning across a portfolio that includes healthcare clients. You will own local, national and global plans from brief through measurement and collaborate with the Performance Media team to create one connected system.

You will plan across channels like premium video, programmatic, audio, OOH, partnerships, and activations; manage and develop Media Planners; and contribute to new business with the Director

Qualifications

• Bachelor's degree or equivalent experience.
• 7–10 years of media or advertising agency experience.
• Experience leading integrated brand media plans across traditional and digital channels.
• Healthcare or health system media experience strongly preferred.
• Experience managing and developing planners, including performance reviews.
• Fluency in media measurement and analytics with data-driven optimization.
• Strong presentation and client-facing skills.

Responsibilities

• Lead brand media strategy and planning across multiple client accounts, connecting channel choices directly to client business objectives.
• Serve as the primary media lead in client meetings, presenting plans, recommendations, and results to senior client stakeholders.
• Partner with the Performance Media team to build every plan as one integrated system, aligned to a single business outcome.
• Oversee end-to-end campaign delivery, from planning and negotiation through trafficking, pacing, billing, and reporting.
• Lead vendor negotiations for rates, positioning, added value, and custom opportunities.
• Define KPIs and measurement frameworks for brand campaigns, and translate results into clear optimization recommendations.
• Own quality control on plans, estimates, insertion orders, and reports produced by your team.
• Manage and develop Media Planners: set goals, delegate, review work, conduct performance reviews, and provide input on promotion and compensation.

Skills

Brand media strategy

Client leadership

Analytics

Presentation skills

Project management

Education

Bachelor's degree

Tools

Ninjacat

Funnel

GWI

MediaRadar

Bionic

Mediaocean

Looker Studio

Google Ads

Job description

FINN Partners seeks an Associate Media Director, Brand, to lead brand media strategy and planning across a portfolio that includes healthcare clients. You will own local, national and global plans from brief through measurement and collaborate with the Performance Media team to create one connected system.

You will plan across channels like premium video, programmatic, audio, OOH, partnerships, and activations; manage and develop Media Planners; and contribute to new business with the Director