Director, Paid Social Strategy & Growth (Hybrid)

Loreal; New York (NY); On-site; USD 139,000 - 201,000; Full time

Benefits offered by this job

Hybrid work policy

Medical, dental, vision benefits

401(k) and pension plan

Monthly mobile allowance

Learning and development opportunities

Job summary

L’Oréal USA in New York, NY is seeking a Director, Paid Social (LDB) to set divisional social strategy and oversee the agency’s hands-on keyboard team. You will connect agency partners with LDB brand media teams and shape paid social initiatives across the division.

You will analyze performance, develop best practices, build measurement playbooks, and align with global guidelines. This role requires senior leadership, cross-functional collaboration, and the ability to drive results in a

Qualifications

• Bachelor’s degree.
• 7–10 years of experience in a vendor, client, traditional agency or media-focused role.
• Experience managing multiple projects and priorities.

Responsibilities

• Lead the development and management of the LDB divisional social strategy.
• Coordinate agency hands-on-keyboard team with internal brand media.
• Provide strategic guidance to LDB Social Leads on paid social initiatives.
• Establish processes and governance for planning and execution to support high-quality campaign delivery.
• Develop measurement frameworks and playbooks and liaise with global media teams.

Skills

Paid social advertising

Social platforms expertise

Executive presentation

Cross-functional collaboration

Campaign performance analysis

Education

Bachelor's degree

Job description

L’Oréal USA in New York, NY is seeking a Director, Paid Social (LDB) to set divisional social strategy and oversee the agency’s hands-on keyboard team. You will connect agency partners with LDB brand media teams and shape paid social initiatives across the division.

You will analyze performance, develop best practices, build measurement playbooks, and align with global guidelines. This role requires senior leadership, cross-functional collaboration, and the ability to drive results in a