Director, Paid Social — Remote & AI-Driven Growth

Wpromote; United States; Remote; USD 120,000 - 135,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet보험

Job summary

Wpromote in the United States is seeking a Director, Paid Social to lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients. As a senior leader, you will drive strategic partnerships, mentor a team, and integrate AI, automation, and scalable workflows to elevate performance.

You will oversee strategy across Meta, TikTok, Pinterest, and more, manage six- to seven-figure monthly budgets, and translate client goals into revenue-driven

Qualifications

• 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership.
• Strong hands-on experience across Meta and TikTok, with additional experience across Pinterest, Snapchat, LinkedIn, Reddit, and/or X; experience managing six- to seven-figure monthly paid media budgets.
• Background in supporting ecommerce and/or CPG brands in fast-moving environments with aggressive goals.
• Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement.
• Working knowledge of advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, MMM inputs, and MER/CAC/LTV analysis.
• Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure.
• History of managing and developing direct reports with coaching, feedback, and career development.
• Strong cross-functional collaboration skills and ability to partner with other media teams.

Responsibilities

• Leading paid social strategy across client portfolios, including planning, execution, optimization, testing, measurement, and storytelling.
• Serving as a senior paid social partner to clients, leading strategic conversations and growth planning discussions.
• Developing full-funnel strategies across brand awareness to retention, creative testing, and analytics.
• Managing six- to seven-figure monthly media budgets across ecommerce, CPG, retail, and more with aggressive targets.
• Overseeing paid social execution across Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, X.
• Staying hands-on in platforms for auditing, troubleshooting, launching, and optimizing campaigns.
• Partnering with cross-functional teams to integrate paid social into broader media plans and to identify growth opportunities.
• Translating business goals into paid social recommendations driving revenue, acquisition, efficiency, and long-term growth.
• Coaching and developing 4–6 direct reports, including 1:1s, performance reviews, and career development.
• Providing guidance on strategy, platform execution, analysis, communication, and executive storytelling to junior team members.
• Evolving best practices, QA processes, campaign workflows, and AI-enabled operating models; driving AI-enabled workflow adoption.
• Supporting new business pitches, audits, and account growth opportunities when aligned to business needs.

Skills

Paid media

Paid social strategy

Client leadership

Optimization

Measurement

Strategic leadership

Tools

Meta

TikTok

Pinterest

Snapchat

LinkedIn

Reddit

X

Job description

Wpromote in the United States is seeking a Director, Paid Social to lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients. As a senior leader, you will drive strategic partnerships, mentor a team, and integrate AI, automation, and scalable workflows to elevate performance.

You will oversee strategy across Meta, TikTok, Pinterest, and more, manage six- to seven-figure monthly budgets, and translate client goals into revenue-driven