Director, Paid Social - Growth & AI-Driven Campaigns

Remote; San Francisco (CA); Remote; USD 120,000 - 135,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking a Director of Paid Social to lead full-funnel strategy, execution, and measurement for a portfolio of high-growth clients. You’ll mentor teams, drive partnerships across paid search, analytics, and creative, and apply AI-enabled workflows to scale performance.

The role blends strategic leadership with hands-on expertise in Meta, TikTok, and other platforms, with remote-first flexibility and opportunities to work from LA, Chicago, or NY hubs. Competitive base salary plus bonus.

Qualifications

• 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership.
• Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X.
• Experience managing six- to seven-figure monthly paid media budgets.
• A background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals.
• Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement.
• Working knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks.
• Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure.
• History of managing and developing direct reports, including coaching, feedback, performance management, and career development.
• Strong cross-functional collaboration skills and the ability to partner effectively with paid search, client strategy, creative, analytics, programmatic, and other media teams.
• Ability to move fluidly between strategy and execution, including stepping into platform work when the account or team needs it.
• Excellent verbal, written, presentation, and storytelling skills.
• Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy.

Responsibilities

• Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling.
• Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations.
• Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis.
• Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets.
• Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X.
• Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns.
• Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning.
• Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth.
• Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching.
• Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling.
• Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models.
• Driving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalability.
• Supporting new business pitches, audits, and account growth opportunities when aligned to business needs.

Skills

Paid social strategy

Client leadership

Budget management

Team leadership

Analytics & measurement

Cross-functional collaboration

Executive storytelling

Tools

AI-enabled workflows

Smartly/Sprinklr (AI tools)

Job description

Wpromote is seeking a Director of Paid Social to lead full-funnel strategy, execution, and measurement for a portfolio of high-growth clients. You’ll mentor teams, drive partnerships across paid search, analytics, and creative, and apply AI-enabled workflows to scale performance.

The role blends strategic leadership with hands-on expertise in Meta, TikTok, and other platforms, with remote-first flexibility and opportunities to work from LA, Chicago, or NY hubs. Competitive base salary plus bonus.