Director, Paid Social & Analytics

Aspcapro; New York (NY); Hybrid; USD 125,000 - 133,000; Full time

Benefits offered by this job

Health coverage

401(k) with employer match

Flexible time off

Professional development opportunities

Job summary

The ASPCA is seeking a strategic, data-driven leader to oversee our paid social media advertising and analytics capabilities from its New York hybrid office. You will design and scale paid social programs to grow awareness, drive engagement and maximize conversions, while establishing a robust measurement framework to inform decision-making across the organization.

Reporting to the Senior Director, you will mentor a Manager, Social Media Advertising Strategy and oversee budget allocations,

Qualifications

• BA/BS or equivalent in marketing/communications or related field
• 7+ years in paid social or digital marketing
• 3+ years building measurement frameworks & KPI dashboards
• 3+ years developing audience segmentation and platform data
• 1+ year of staff leadership experience

Responsibilities

• Design, execute and scale paid social campaigns across platforms (Meta, LinkedIn, TikTok, X) to drive awareness, engagement and conversions.
• Oversee ASPCA paid social media agency, set direction and ensure performance.
• Develop channel strategies aligned with organizational goals and fundraising.
• Lead measurement frameworks and translate data into actionable insights for stakeholders.
• Manage budget allocations, pacing and ROI across campaigns.
• Mentor and develop direct reports; collaborate with Marketing, Programs and Social teams.

Skills

Paid social strategy

Analytics storytelling

Leadership & mentorship

Education

BA/BS or equivalent

Job description

The ASPCA is seeking a strategic, data-driven leader to oversee our paid social media advertising and analytics capabilities from its New York hybrid office. You will design and scale paid social programs to grow awareness, drive engagement and maximize conversions, while establishing a robust measurement framework to inform decision-making across the organization.

Reporting to the Senior Director, you will mentor a Manager, Social Media Advertising Strategy and oversee budget allocations,