Director of Paid Social & Data-Driven Growth

Known Global LLC; New York (NY); On-site; USD 140,000 - 155,000; Full time

Benefits offered by this job

Unlimited PTO

401k match

Medical plan

Parental leave

Job summary

Known is a data-driven creative powerhouse in New York, seeking a Director, Social to lead a paid social team across multiple client campaigns. You will shape strategy, oversee performance, and ensure rigorous reporting while collaborating with Analytics, Data Science, and Media Strategy teams.

You will drive cross-channel activation, build strong client narratives, and mentor a growing team in a fast-paced, fun environment. The base salary is $140K–$155K, with comprehensive benefits.

Qualifications

• 8+ years in management of paid social campaigns and data-driven performance.
• Experience in a digital agency environment with client-facing duties.
• Strong analytics and measurement skills across platforms.
• Proven leadership of large teams and cross-functional collaboration.

Responsibilities

• Drive performance for paid social campaigns and deliver insightful narratives.
• Design and implement overall team strategy for paid social across clients.
• Ensure high-standard client reporting and develop account narratives.
• Share best practices and cross-team knowledge across departments.
• Build relationships with platform reps and partner vendors for collaboration.
• Manage and develop direct reports and processes within the team.
• Escalate and resolve client-centric issues across the organization.
• Track KPIs and deadlines to meet client objectives.
• Translate client objectives into social strategy and coordinate with other channels.
• Oversee day-to-day ad spend with channel specialists for optimization.
• Explain how AI and optimization improve KPIs in social channels.
• Create analyses, stories, and client-ready presentations.
• Develop POVs on paid social landscape updates for Known teams and clients.

Skills

Paid social campaign management

Team leadership

Campaign strategy development

Analytics and measurement

Client communication

Cross-channel integration

Education

Bachelor's degree in a relevant field

Tools

Meta Ads Manager

LinkedIn Ads

TikTok Ads

YouTube Ads

X (Twitter) Ads

Reddit Ads

Job description

Known is a data-driven creative powerhouse in New York, seeking a Director, Social to lead a paid social team across multiple client campaigns. You will shape strategy, oversee performance, and ensure rigorous reporting while collaborating with Analytics, Data Science, and Media Strategy teams.

You will drive cross-channel activation, build strong client narratives, and mentor a growing team in a fast-paced, fun environment. The base salary is $140K–$155K, with comprehensive benefits.