Director, Paid Search & Social Campaigns

University of Chicago; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

The Associate Director of Paid Search and Social at University of Chicago Booth School of Business leads paid digital advertising campaigns to elevate brand presence and drive prospective student engagement. The role requires a data-driven approach and strong cross-functional collaboration across marketing, admissions, and content teams.

This position oversees campaigns across major platforms, partners with an external agency, and ensures tight integration with the CRM (Slate) and enrollment

Responsibilities

• Refines and optimizes paid campaigns to maximize lead quality and conversions.
• Develops and executes a comprehensive paid social strategy to generate high-quality leads.
• Manages campaigns across Facebook, Instagram, LinkedIn, and TikTok.
• Oversees external paid search agency, prioritizing, evaluating, and ensuring performance.
• Designs and optimizes ad performance and landing pages with A/B testing and analytics.
• Analyzes campaign data, prepares insights, and provides ROI recommendations.
• Collaborates with content, creative, brand, and admissions teams on messaging and creatives.
• Coordinates with web development to optimize conversion paths and user experience.
• Develops annual paid-media plans, budgets, and pacing aligned with enrollment goals.

Job description

The Associate Director of Paid Search and Social at University of Chicago Booth School of Business leads paid digital advertising campaigns to elevate brand presence and drive prospective student engagement. The role requires a data-driven approach and strong cross-functional collaboration across marketing, admissions, and content teams.

This position oversees campaigns across major platforms, partners with an external agency, and ensures tight integration with the CRM (Slate) and enrollment