Associate Director, Paid Search & Social Marketing

University of Chicago; United States; Vor Ort; USD 73.000 - 85.000; Vollzeit

Zusammenfassung

The Associate Director of Paid Search and Social at the University of Chicago Booth School of Business leads paid digital campaigns to elevate the Booth brand and drive prospective student engagement. The role requires expertise in paid search and paid social, a data-driven mindset, and collaboration with cross-functional teams, including admissions and content.

You will manage campaigns across major platforms, optimize landing pages, and produce actionable ROI insights while coordinating with

Qualifikationen

• Bachelor's degree required; 5–7 years in a related role preferred.
• Experience managing paid search and paid social campaigns.
• Strong analytical and data-driven decision-making abilities.

Aufgaben

• Refines and optimizes paid advertising campaigns to maximize lead quality and conversion rates.
• Develops and implements a comprehensive paid social media strategy to enhance brand awareness and generate high-quality leads.
• Builds, manages, and executes campaigns across Facebook, Instagram, LinkedIn, and TikTok.
• Oversees an external paid search agency and ensures accountability for performance.
• Develops, monitors, and optimizes ad performance and landing pages with A/B testing and analytics.
• Collaborates with content, creative, brand, and admissions teams to optimize messaging and targeting.

Kenntnisse

Digital advertising

PPC campaign management

Analytics & reporting

A/B testing

Audience segmentation

Conversion rate optimization

CRM systems (Slate)

Ausbildung

Bachelor's degree

College/related field degree

Tools

Google Analytics

Search Ads 360

Adobe Analytics

Slate CRM

Jobbeschreibung

The Associate Director of Paid Search and Social at the University of Chicago Booth School of Business leads paid digital campaigns to elevate the Booth brand and drive prospective student engagement. The role requires expertise in paid search and paid social, a data-driven mindset, and collaboration with cross-functional teams, including admissions and content.

You will manage campaigns across major platforms, optimize landing pages, and produce actionable ROI insights while coordinating with