Director, Paid Media & Growth Strategy

Talanto; Northern (KY); Hybrid; USD 10,000 - 12,000; Full time

Job summary

Talanto is seeking a Director of Paid Media to lead a portfolio of growth-focused consumer brands. You’ll be hands-on inside ad platforms and also shape omnichannel strategies, collaborating with Growth Strategy, Creative Strategy, and Finance to drive measurable results.

You’ll manage high-spend accounts and nurture senior client relationships, with room to grow into senior leadership. The role requires expert command of major channels (Meta, TikTok, Google, Amazon), a deep understanding of DTC

Qualifications

• 7+ years hands-on paid media experience
• Deep in-platform experience in at least one major channel
• Strong understanding of DTC economics and profitability metrics

Responsibilities

• Build, launch, and optimize paid media campaigns directly inside ad platforms
• Execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing
• Set up creative tests, audience tests, bid strategies, and structure iterations
• Own pacing, budget, attribution, and performance troubleshooting end-to-end
• Architect omnichannel acquisition strategies across a portfolio of brands
• Scale media budgets from early-stage spend to $500K-$1M+ per month
• Develop funnel structures, testing roadmaps, and measurement frameworks
• Identify opportunities to increase AOV, MER, LTV, and new customer revenue
• Lead client calls, QBRs, weekly updates, and executive presentations
• Connect performance insights to business outcomes for CMOs and founders, and own client satisfaction and retention
• Partner with Data and Finance to align spend to business goals and project client spend
• Track CAC, contribution margin, cohort data, and profitability levers
• Read and interpret marketing pro formas for clients and internal stakeholders
• Partner closely with Growth Strategy, Creative Strategy, and Paid Search for cross-channel coherence
• Stay ahead of platform changes and bring proactive hypotheses to clients weekly

Skills

Paid media

Account scaling

Client relations

In-platform optimization

Financial narrative

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Amazon Advertising

Job description

Talanto is seeking a Director of Paid Media to lead a portfolio of growth-focused consumer brands. You’ll be hands-on inside ad platforms and also shape omnichannel strategies, collaborating with Growth Strategy, Creative Strategy, and Finance to drive measurable results.

You’ll manage high-spend accounts and nurture senior client relationships, with room to grow into senior leadership. The role requires expert command of major channels (Meta, TikTok, Google, Amazon), a deep understanding of DTC