Director, Owned Channel & Lifecycle Strategy

New York Life Insurance Co.; New York (NY); On-site; USD 137,000 - 190,000; Full time

Job summary

New York Life Investments (NYLIM) is seeking a Director, Owned Channel Strategy to elevate email, lifecycle, social, and owned-audience engagement. You will own strategy, segmentation, personalization, testing, automation, and governance across advisor and institutional audiences.

Reporting to the Head of Cross-Channel Marketing, you will lead the email strategy and collaborate with multiple teams to ensure compliant, measurable, and brand-aligned programs. This is a senior strategic role.

Qualifications

• 7 to 10+ years of experience in email marketing, lifecycle marketing, CRM, marketing automation, or digital engagement.
• Experience leading or mentoring marketing team members and setting standards.
• Proven ability to develop email strategies, nurture journeys, segmentation, testing, and performance optimization.
• Hands-on experience with email or marketing automation platforms and CRM systems.
• Understanding of advisor/institutional/B2B audiences in regulated environments is preferred.

Responsibilities

• Own the email and owned-channel strategy with lifecycle engagement, segmentation, personalization, testing, automation, and performance optimization.
• Lead and coach the Manager, Email Marketing and Manager, Organic Social Media to set goals and execution standards.
• Develop audience-centered contact strategies for key audiences and design nurture journeys and content programs.
• Be the business lead for marketing automation, defining CRM data, journey orchestration, and measurement capabilities.
• Identify AI-enabled opportunities to improve planning, content adaptation, QA, and reporting within governance.

Skills

Email marketing

Lifecycle marketing

CRM

Marketing automation

Owned-channel strategy

Education

Bachelor's degree in Marketing/Business/Finance

Tools

Marketing automation platforms

CRM systems

Campaign tagging

Job description

New York Life Investments (NYLIM) is seeking a Director, Owned Channel Strategy to elevate email, lifecycle, social, and owned-audience engagement. You will own strategy, segmentation, personalization, testing, automation, and governance across advisor and institutional audiences.

Reporting to the Head of Cross-Channel Marketing, you will lead the email strategy and collaborate with multiple teams to ensure compliant, measurable, and brand-aligned programs. This is a senior strategic role.