Director, Owned Channel Strategy & Email Marketing

New York Life Investment Management LLC; New York (NY); On-site; USD 137,000 - 190,000; Full time

Benefits offered by this job

Global exposure

Professional development resources

Collaboration with stakeholders and A/

Job summary

New York Life Investments (NYLIM) is seeking a Director, Owned Channel Strategy to elevate the firm’s email, lifecycle, social, and owned-audience engagement. This role will own strategy and governance across advisor, institutional investor, client, and prospect audiences, reporting to the Head of Cross-Channel Marketing.

You will partner with multiple teams to drive personalized, measurable campaigns, test and optimize, and advance automation and AI-enabled opportunities within compliant,

Qualifications

• 7 to 10+ years of experience in email marketing, lifecycle marketing, CRM, marketing automation, owned-channel strategy, or digital engagement.
• Experience managing marketing teams and mentoring junior members.
• Proven ability to develop email strategies, nurture journeys, segmentation, testing, and performance optimization.
• Hands-on experience with email and marketing-automation platforms, CRM data, tagging, reporting, and compliant execution.
• Understanding of B2B financial services or asset management audiences preferred.
• Ability to translate business priorities into measurable owned-channel programs compliant with brand standards.

Responsibilities

• Own the email and owned-channel strategy for NYLIM, focusing on lifecycle engagement and personalization.
• Lead and coach the Manager, Email Marketing and Manager, Organic Social Media to meet goals.
• Develop audience-centered contact strategies for advisor, institutional investor, client and prospect audiences.
• Design and evolve nurture journeys, triggered communications, and content engagement programs.
• Define requirements for CRM, marketing automation, and data governance.
• Measure performance and translate insights into actionable improvements.

Skills

Email strategy

Lifecycle marketing

Marketing automation

CRM systems

Audience data

Campaign tagging

Financial services knowledge

Team mentoring

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

CRM systems

Job description

New York Life Investments (NYLIM) is seeking a Director, Owned Channel Strategy to elevate the firm’s email, lifecycle, social, and owned-audience engagement. This role will own strategy and governance across advisor, institutional investor, client, and prospect audiences, reporting to the Head of Cross-Channel Marketing.

You will partner with multiple teams to drive personalized, measurable campaigns, test and optimize, and advance automation and AI-enabled opportunities within compliant,