Senior Omnichannel Brand Partner

Sobi; Waltham (MA); On-site; USD 170,000 - 250,000; Full time

Benefits offered by this job

Competitive compensation

Generous time off

Summer Fridays

Conferences participation

Work/life balance emphasis

Collaborative environment

Impact for ultra-rare diseases

Job summary

Sobi is seeking an Associate Director, Omnichannel Brand Partner to lead omnichannel and customer experience initiatives for North America. You will partner with marketing, analytics, and agencies to design digital experiences and drive performance across SEO/SEM, email, social, and websites.

You will translate customer insights into strategic roadmaps, manage cross-functional teams, and influence senior leaders. A strong data-driven mindset and ability to work with ambiguity are essential.

Qualifications

• Bachelor's degree required.
• Minimum of 8 years multi/omnichannel pharma marketing experience with emphasis on digital engagement strategy.
• Ability to make quantitatively oriented recommendations from real customer data and trends.
• Passion for data and analytics with ability to socialise insights for data-informed decisions.
• Experience with startup/emerging life science organizations; focus on rare/orphan diseases.

Responsibilities

• Drive omnichannel and CX programs that generate value for brands and stakeholders.
• Serve as the strategic hub connecting enterprise Omnichannel/CX and brand marketing teams.
• Lead agency management: relationship, scope, budget, performance.
• Partner with marketing teams on SEO/SEM, Social, Websites, Email, Display.
• Develop and maintain omnichannel strategy roadmaps.
• Collaborate with Digital Analytics to translate data into insights and measurable outcomes.
• Identify moments that matter for patients, caregivers, and HCPs; translate insights into strategies.
• Translate enterprise initiatives (e.g., modular content) into brand strategies.
• Work autonomously and drive cross-functional initiatives with minimal oversight.
• Communicate effectively with Senior Leaders; demonstrate executive presence.

Skills

Omnichannel strategy

Leadership

Cross-functional collaboration

Executive communication

Strategic thinking

Education

Bachelor's degree

Tools

SEO/SEM

Web analytics

Social media

Email marketing

Job description

Sobi is seeking an Associate Director, Omnichannel Brand Partner to lead omnichannel and customer experience initiatives for North America. You will partner with marketing, analytics, and agencies to design digital experiences and drive performance across SEO/SEM, email, social, and websites.

You will translate customer insights into strategic roadmaps, manage cross-functional teams, and influence senior leaders. A strong data-driven mindset and ability to work with ambiguity are essential.