Director, Omnichannel CRM & Email Marketing

Simon Property Group; Buffalo (NY); On-site; USD 80,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k)

Life and AD&D insurance

Disability insurance

Flexible spending accounts

Paid time off

Job summary

Simon Property Group in Indianapolis is seeking the Director, Omnichannel CRM and Email Marketing to lead CRM strategy across email, SMS, app push and Wallet, connecting our 200 Simon centers into one coordinated experience and guiding the CRM and messaging team.

You will own lifecycle messaging from onboarding to retention, oversee budgets and vendor relationships, and partner with center marketing and analytics teams to drive measurable business results.

Qualifications

• Bachelor's degree in Marketing or related field.
• 10+ years of lifecycle email marketing or multi-channel CRM experience.
• 3+ years leading teams.
• Track record leading an omnichannel CRM strategy, budget and results at scale.

Responsibilities

• Lead the omnichannel CRM strategy and roadmap across email, SMS, push and Wallet, from acquisition and onboarding through retention and reactivation, including goals and a testing strategy for creative, messaging and segmentation.
• Manage the CRM budget, technology and agency investments, and report return to senior leadership
• Lead, develop and mentor the CRM and email team, including hiring, goal-setting and performance management
• Stay close to execution, with the working knowledge to build a journey or launch a message when needed and coach the team
• Ensure clarity across Simon+ loyalty journeys, with clear, consistent benefits and next steps in every channel and no overlapping or conflicting messages
• Drive growth of owned audiences, including email, SMS, push, Wallet and Simon+ opt-ins, through sign-up journeys, Wi-Fi, ShopSimon.com and center capture, and co-branded retailer campaigns
• Lead the customer data and personalization strategy for the CRM team, bringing Simon+ data into the CRM platform to deliver relevant messaging and running campaigns that collect preference data
• Define key performance metrics, own the dashboards and present insights and recommendations to leadership
• Partner across social, digital, centers, Simon+ and retailer marketing teams, evaluate new marketing technology and contribute to enterprise marketing planning

Skills

Lifecycle email

Multi-channel CRM

Leadership

Analytics

Segmentation

Vendor management

Roadmap planning

Collaboration

Loyalty programs

E-commerce marketing

Education

Bachelor's degree in Marketing or related field

Tools

Attentive

Zeta Global

Airship (Urban Airship)

Badge

Job description

Simon Property Group in Indianapolis is seeking the Director, Omnichannel CRM and Email Marketing to lead CRM strategy across email, SMS, app push and Wallet, connecting our 200 Simon centers into one coordinated experience and guiding the CRM and messaging team.

You will own lifecycle messaging from onboarding to retention, oversee budgets and vendor relationships, and partner with center marketing and analytics teams to drive measurable business results.