Director, Marketing & Business Development-III

Simon Property Group; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Restaurant/in-store programs

Job summary

Simon Property Group in Charlotte Premium Outlets seeks a Director of Marketing and Business Development to drive revenue from mall assets and media assets while shaping the overall strategic marketing direction. The role focuses on selling opportunities, developing retailer programs, and executing national SBV initiatives to achieve center objectives.

Responsibilities include budgeting, ROI analysis, annual marketing planning, and coordinating center-level marketing efforts.

Qualifications

• BA or BS degree in sales, marketing, or business.
• 4–6 years experience in sales, sponsorship, strategic marketing, event management and budgeting.
• Knowledge of retail management, marketing and advertising and media industry.
• Excellent interpersonal, communication, selling and negotiation skills.
• Superior computer skills and ability to communicate effectively.
• Flexibility to work weekends and evenings.
• Ability to think strategically.
• Some overnight travel may be required.

Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets and programming.
• Develop and implement retailer intensification strategies.
• Promote platform program opportunities to retailers and secure offers.
• Execute national/regional SBV programs at field level.
• Create annual marketing budgets aligning with retailer dues and expenses.
• Forecast monthly marketing performance and maximize ROI.
• Develop and execute annual marketing plan to support center objectives.
• Coordinate visual merchandising, signage and advertising programs.
• Maintain media relations and respond to media inquiries.
• Grow social media presence and data collection (SMS/Email) for the business unit.
• Participate in Manager on Duty rotations and other management duties.

Skills

Strategic marketing

Communication

Negotiation

Team leadership

Budgeting

Project management

Education

BA/BS in Sales, Marketing, or Business

Tools

Microsoft Office

Job description

Job Location: Charlotte Premium Outlets

PRIMARY PURPOSE

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Responsible for developing and implementing retailer intensification strategies
• Promote platform program opportunities to retailers, securing retailer offers to enhance programming
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives
• Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
• Coordinate shopping center visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS

• BA or BS degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically

LEADERSHIP CABABILITES

• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously

Simon® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales. In addition to our high quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50 + year history of successful retail real estate development, management, and leasing. Simon was named Fortune’s Most Admired Real Estate Company eight times. We have experienced an explosion of growth and innovation unprecedented in the industry and we look forward to Simon's future. Simon is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you require assistance or need to request an accommodation due to a disability, please email [e-mail]. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response.