Director, Omnichannel CRM and Email Marketing

Simon Management Assoc; Indianapolis (IN); On-site; USD 80,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, & vision coverage

401(k)

Life and AD&D insurance

Disability insurance

Flexible spending accounts

Paid time off

Job summary

Simon Management Assoc in Indianapolis is seeking a Director of Omnichannel CRM and Email Marketing to lead CRM strategy across email, SMS, push, and Wallet. You will connect 200 Simon centers and Simon's omnichannel initiatives into a single experience, manage the CRM and messaging team, and align with stakeholders to drive customer growth and engagement.

You will oversee lifecycle messaging, onboarding to retention, loyalty journeys, and performance reporting to senior leadership.

Qualifications

• B.A./B.S. in Marketing or related field.
• 10+ years of lifecycle email marketing or multi-channel CRM experience, including 3+ years leading teams.
• Experience leading omnichannel CRM strategy, budget and results at scale.

Responsibilities

• Lead omnichannel CRM strategy and roadmap across email, SMS, push and Wallet.
• Manage CRM budget, technology and agency investments and report ROI to leadership.
• Develop and mentor the CRM and email team, including hiring and performance management.
• Oversee loyalty journeys and ensure clear, non-conflicting messages across channels.
• Drive growth of owned audiences through sign-up journeys, opt-ins, and campaigns.
• Lead data personalization strategy and integrate Simon+ data into CRM platform.
• Define KPIs, own dashboards and present insights to leadership.
• Collaborate with cross-functional teams to evaluate marketing tech and plan enterprise marketing.

Skills

Omnichannel CRM

Email marketing

Team leadership

CRM strategy

Budget management

Analytics

Loyalty programs

Vendor management

Education

Bachelor’s degree in Marketing or related field

Tools

Attentive

Zeta Global

Airship (Urban Airship)

Badge

Job description

Job Location: Corporate Indianapolis

As the Director, Omnichannel CRM and Email Marketing, you will lead Simon's CRM strategy across email, SMS, app push and Wallet. You will develop and execute the roadmap that connects our 200 Simon centers, and Simon's omnichannel initiatives into one coordinated experience, manage the CRM and messaging team, contribute to the marketing calendar with key stakeholders and grow customer data and engagement throughout the customer journey.

You will lead the approach to nurturing customers from onboarding to retention, including clear Simon+ loyalty journeys from sign-up through reactivation. You will oversee triggered and lifecycle messaging at scale. You will report CRM performance to senior leadership and partner with the Simon+ and ShopSimon.com teams, center marketing and agency partners to deliver measurable business results.

PRIMARY RESPONSIBILITIES

Lead the omnichannel CRM strategy and roadmap across email, SMS, push and Wallet, from acquisition and onboarding through retention and reactivation, including goals and a testing strategy for creative, messaging and segmentation

Manage the CRM budget, technology and agency investments, and report return to senior leadership

Lead, develop and mentor the CRM and email team, including hiring, goal-setting and performance management

Stay close to execution, with the working knowledge to build a journey or launch a message when needed and coach the team

Ensure clarity across Simon+ loyalty journeys, with clear, consistent benefits and next steps in every channel and no overlapping or conflicting messages

Drive growth of owned audiences, including email, SMS, push, Wallet and Simon+ opt-ins, through sign-up journeys, Wi-Fi, ShopSimon.com and center capture, and co-branded retailer campaigns

Lead the customer data and personalization strategy for the CRM team, bringing Simon+ data into the CRM platform to deliver relevant messaging and running campaigns that collect preference data

Define key performance metrics, own the dashboards and present insights and recommendations to leadership

Partner across social, digital, centers, Simon+ and retailer marketing teams, evaluate new marketing technology and contribute to enterprise marketing planning

QUALIFICATIONS

B.A. or B.S. in Marketing or related field

10+ years of lifecycle email marketing or multi-channel CRM experience, including 3+ years leading teams

Track record leading an omnichannel CRM strategy, budget and results at scale

Skilled at mapping, simplifying and optimizing loyalty or membership journeys across channels

Strong analytical skills, including analyzing CRM performance trends, turning data into clear recommendations for leadership, and partnering with Analytics and Technology teams to measure results across channels

Proven experience with Attentive, Zeta Global, Airship (formerly Urban Airship), Badge or related systems, and the ability to set up journeys or send messages when needed

Strong command of segmentation and audience targeting, turning large sets of user data into actionable insights

Experience managing agency and technology vendor relationships

Strong leadership presence, with exceptional collaboration and relationship-building skills across digital, design, data and content teams

Ability to manage and prioritize multiple projects on tight deadlines

Loyalty or membership program and e-commerce or retail marketing experience is a plus

The salary range for this position is $80,000 - $160,000. Actual compensation within that range will be dependent upon various factors, including an individual's skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.

Simon offers a comprehensive benefits package, including, but not limited to, medical, dental, and vision coverage, 401(k), life and AD&D insurance, disability insurance, flexible spending accounts, and paid time off.