Director, Integrated Strategy & Planning

Omnicom Media; Jacksonville (FL); On-site; USD 140,000 - 150,000; Full time

Job summary

Omnicom Media in the United States seeks a Director, Integrated Strategy & Planning to lead audience-first media strategy across national and local markets. You will connect client goals with insights, channel strategy and investment decisions using Omni tools.

This client-facing role emphasizes storytelling, challenger thinking and ongoing evolution of strategy based on performance learnings across multiple media types.

Qualifications

• 7-10+ years of integrated media strategy and planning experience.
• Strong strategic, analytical and investment planning capabilities.
• Confident client-facing presenter and storyteller.
• Experience with media mix and planning platforms; Omni experience strongly.

Responsibilities

• Integrated Strategy: Develop full-funnel national and local market plans across linear TV, streaming/CTV, digital, social, audio and OOH.
• Omni-Powered Planning: Use Omni Investment + Channel Planner to inform channel strategy, investment allocations and recommendations.
• Client Leadership: Lead client-facing strategy, planning and investment discussions and clearly articulate recommendations.
• Performance-Informed Planning: Apply in-market learnings and performance insights to evolve channel planning and future investment decisions.

Skills

Integrated media strategy

Analytical skills

Client presentation

Investment planning

Omni platform experience

Tools

Mediaocean

STRATA

Core Direct

Nielsen

Comscore

Kantar

Job description

Job Description

TCA is Omnicom Media’s national full-service performance media agency, combining the agility and challenger mindset of a boutique agency with the scale, technology, data and resources of Omnicom.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Media Planning and Buying

The Role

The Director, Integrated Strategy & Planning leads audience-first media strategy across key accounts across national and local markets, connecting client business goals, consumer insights, channel strategy and investment.

This highly client-facing role has a strong emphasis on leveraging Omnicom Media’s Omni marketing orchestration platform, including Investment + Channel Planner, to inform media recommendations and investment decisions.

We’re seeking a critical thinker, confident client leader and impactful storyteller who brings a challenger mindset, uses Omni and audience intelligence to shape smarter media decisions, and continuously evolves strategy based on performance learnings.

Core Responsibilities

• Integrated Strategy: Develop full-funnel national and local market plans across linear TV, streaming/CTV, digital, social, audio and OOH.
• Omni-Powered Planning: Use Omni Investment + Channel Planner to inform channel strategy, investment allocations and recommendations.
• Client Leadership: Lead client-facing strategy, planning and investment discussions and clearly articulate recommendations.
• Performance-Informed Planning: Apply in-market learnings and performance insights to evolve channel planning and future investment decisions.

Key Qualifications

• 7-10+ years of integrated media strategy and planning experience
• Strong strategic, analytical and investment planning capabilities
• Confident client-facing presenter and storyteller
• Experience with media mix and planning platforms; Omni experience strongly

Preferred

• Working knowledge of Mediaocean, STRATA, Core Direct, Nielsen, Comscore and/or Kantar

$140,000 - $150,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$140,000 - $150,000