Director of Website & Brands — Remote Leader

ParentSquare, Inc.; Santa Barbara (CA); Hybrid; USD 165,000 - 195,000; Full time

Benefits offered by this job

401K matching from day 1

Stock options

Health + wellness reimbursements

PTO increases yearly

15 paid holidays

Job summary

ParentSquare, Inc. is seeking a Director of Website & Brands to run parentsquare.com and remind.com, ensuring a consistent brand story and SEO/AE0 optimization across all web properties.

You will lead a small team and coordinate with agency partners on redesigns and major builds, while working with Product Marketing, Communications, and Demand Generation to align messaging for families and districts. You will own roadmaps for websites, manage agencies, improve site performance, and drive demo

Qualifications

• 7+ years leading brand and/or web work, ideally in B2B SaaS
• Experience running a website end to end, including agency management
• Experience managing designers or a creative team
• Hands-on SEO/AEO experience and working knowledge of WordPress or Webflow
• A portfolio that shows both strategy and your own craft
• Practical experience using AI tools in a creative workflow
• EdTech or K-12 experience
• Building WordPress plugins or AI-assisted site tools

Responsibilities

• Setting the roadmap for both websites and running day-to-day updates, with agencies brought in for redesigns and bigger builds
• Improving search and AI-search visibility (SEO/AEO), site speed, and demo conversion, using tests you design with Marketing Analytics
• Launching pages and campaigns with Product Marketing and Comms, and working with RevOps and SDRs on how prospects research us before talking to sales
• Maintaining brand guidelines across web, sales collateral, social, events, RFP responses, and case studies
• Building self-serve templates and brand kits so other teams can create on-brand work without waiting on design
• Using AI tools to speed up design and video production for demos, social, and sales enablement
• Managing the marketing design team and the request queue so turnaround stays predictable
• Partnering with Legal, Product Ops, and our AI Platform team to keep sites and tools aligned with K-12 privacy standards

Skills

Brand leadership

Web leadership

SEO/AEO

WordPress/Webflow

Agency management

Creative team management

AI in design

B2B SaaS

EdTech/K-12 experience

Portfolio development

Tools

WordPress

Webflow

Job description

ParentSquare, Inc. is seeking a Director of Website & Brands to run parentsquare.com and remind.com, ensuring a consistent brand story and SEO/AE0 optimization across all web properties.

You will lead a small team and coordinate with agency partners on redesigns and major builds, while working with Product Marketing, Communications, and Demand Generation to align messaging for families and districts. You will own roadmaps for websites, manage agencies, improve site performance, and drive demo