Director of Website & Brand Experience - Remote

ParentSquare, Inc.; United States; Remote; USD 165,000 - 195,000; Full time

Job summary

ParentSquare is seeking a Director of Website & Brands to lead parentsquare.com and remind.com, keeping the brand consistent everywhere it appears. This hands-on leader will manage a small team and agency partners to optimize sites for SEO/AEO and tell the company's story to clients and districts.

You will partner with Product Marketing, Communications, and Demand Gen to ensure a cohesive narrative and visual identity across web, collateral, social, events, and RFPs.

Qualifications

• 7+ years leading brand and/or web work, ideally in B2B SaaS.
• Experience running a website end to end, including agency management.
• Experience managing designers or a creative team.
• Hands-on SEO/AEO experience and working knowledge of WordPress or Webflow.
• A portfolio showing strategy and craft, and practical experience using AI tools in a creative workflow.

Responsibilities

• Set the roadmap for websites and oversee day-to-day updates, with agencies brought in for redesigns and bigger builds.
• Improve search and AI-search visibility (SEO/AEO), site speed, and demo conversion, using tests designed with Marketing Analytics.
• Launch pages and campaigns with Product Marketing and Comms, and work with RevOps and SDRs on how prospects research the company before talking to sales.
• Maintain brand guidelines across web, sales collateral, social, events, RFP responses, and case studies.
• Build self-serve templates and brand kits so other teams can create on-brand work without waiting on design.
• Use AI tools to speed up design and video production for demos, social, and sales enablement.
• Managing the marketing design team and the request queue so turnaround stays predictable.
• Partnering with Legal, Product Ops, and the AI Platform team to keep sites and tools aligned with K-12 privacy standards.

Skills

Brand leadership

B2B SaaS experience

Agency management

SEO / AEO

WordPress / Webflow familiarity

Tools

WordPress

Webflow

AI design tools

Job description

ParentSquare is seeking a Director of Website & Brands to lead parentsquare.com and remind.com, keeping the brand consistent everywhere it appears. This hands-on leader will manage a small team and agency partners to optimize sites for SEO/AEO and tell the company's story to clients and districts.

You will partner with Product Marketing, Communications, and Demand Gen to ensure a cohesive narrative and visual identity across web, collateral, social, events, and RFPs.