Director of Voice & Community

McClatchy Media; United States; On-site; USD 120,000 - 200,000; Full time

Job summary

McClatchy Media seeks a Director of Voice & Community to own the Always-On strategy for content across platforms and set the tone for brand voice. You will lead community engagement and guide AI-enabled tools while preserving authentic connection and impact.

You’ll drive the publishing calendar, uphold copy standards, mentor the Manager, Voice & Community, and report on voice metrics to leadership. Salary ranges from 120k to 200k annually.

Qualifications

• Bachelor's degree or equivalent education, experience, skills, and knowledge.
• 5+ years in social media strategy, community management, or brand voice leadership within media or entertainment.

Responsibilities

• Own and coordinate the publishing calendar for Always-On content across brands and platforms.
• Set and maintain standards for captions, copy, hashtags, and packaging to maximize engagement and brand consistency.
• Lead community engagement and development strategy, ensuring authentic interaction across platforms.
• Leverage AI and automation to track trends, optimize performance and inform strategy while upholding journalistic integrity and brand voice.
• Manage and mentor the Manager, Voice & Community, ensuring full-week coverage and consistent execution.
• Report on key voice and community metrics, sharing actionable insights with leadership.
• Collaborate with internal stakeholders to align strategy and execution as platforms and audience behaviors evolve.

Skills

Brand voice leadership

Social media strategy

Community management

Media experience

Education

Bachelor's degree

Job description

McClatchy Media is redefining what it means to connect with audiences in a digital-first world. As our Director of Voice & Community, you’ll own the strategy and execution of how our Always-On content sounds, feels, and engages across every platform. You’ll set the tone for our brands, lead community engagement, and ensure every headline, caption, and hashtag is on point—while embracing the power of AI and automation to elevate our work and free up our teams to focus on what matters most: authentic connection and impact.

In this pivotal leadership role, you’ll drive the publishing calendar, set and uphold copy standards, and oversee community development strategy—ensuring our content not only reaches but resonates with diverse audiences. You’ll use data, audience signals, and AI-enabled tools to optimize packaging and engagement, always with a human touch and a can-do, experimental mindset. You’ll lead and mentor the Manager, Voice & Community, and collaborate across teams to deliver a unified, trusted brand presence.

What You’ll Do

• Own and coordinate the publishing calendar for Always-On content across brands and platforms
• Set and maintain standards for captions, copy, hashtags, and packaging to maximize engagement and brand consistency
• Lead community engagement and development strategy, ensuring authentic, responsive interaction across all platforms
• Leverage AI and automation to track trends, optimize performance and inform strategy—while upholding journalistic integrity and brand voice
• Manage and mentor the Manager, Voice & Community, ensuring full-week coverage and consistent execution
• Report on key voice and community metrics, sharing actionable insights with leadership
• Collaborate with internal stakeholders to align strategy and execution, adapting quickly as platforms and audience behaviors evolve

Requirements

• Bachelor's degree (B.A. or B.S.) from an accredited college or university preferred; or the equivalent education, experience, skills, and knowledge needed to perform the tasks and responsibilities of the position.
• 5+ years in social media strategy, community management, or brand voice leadership within media or entertainment.

Bring your expertise in brand voice, social media, and community management—plus a passion for learning, experimentation, and ethical AI use. If you thrive in a fast-paced, collaborative environment and are ready to shape the future of audience engagement, we want to hear from you.

The anticipated base salary range for this position is between 120k - 200k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.

About McClatchy

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

Our comprehensive benefits package also includes a 401(k) plan with employer match, competitive paid time off and corporate holidays, as well as a range of mental health benefits. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.