Director of Voice & Community

McClatchy; United States; Remote; USD 120,000 - 200,000; Full time

Job summary

McClatchy is seeking a Director of Voice & Community to own and execute the Always-On content voice across brands and platforms. You will lead community engagement, define copy standards, and guide the packaging of headlines and captions with an eye on authentic connection and brand integrity.

You will use data, audience signals, and AI-enabled tools to optimize performance while maintaining journalistic integrity.

Qualifications

• Minimum 5+ years leading social media or brand voice initiatives in media/entertainment.
• Experience building voice guides and audience engagement strategies.
• Comfort with AI-enabled tools and data-driven decision making.

Responsibilities

• Own and drive the Always-On content voice and community strategy across platforms.
• Set copy standards for captions, headlines, hashtags, and packaging.
• Lead community engagement operations and development strategy.
• Leverage AI/automation to track trends, optimize engagement, and inform strategy.
• Manage and mentor the Manager, Voice & Community and ensure coverage and consistency.
• Report on voice and community metrics and share insights with leadership.
• Collaborate with stakeholders to align strategy across platforms.

Skills

Social media strategy

Community management

Brand voice leadership

Education

Bachelor's degree

Job description

McClatchy Media is redefining what it means to connect with audiences in a digital-first world. As our Director of Voice & Community, you’ll own the strategy and execution of how our Always-On content sounds, feels, and engages across every platform. You’ll set the tone for our brands, lead community engagement, and ensure every headline, caption, and hashtag is on point—while embracing the power of AI and automation to elevate our work and free up our teams to focus on what matters most: authentic connection and impact.

In this pivotal leadership role, you’ll drive the publishing calendar, set and uphold copy standards, and oversee community development strategy—ensuring our content not only reaches but resonates with diverse audiences. You’ll use data, audience signals, and AI-enabled tools to optimize packaging and engagement, always with a human touch and a can-do, experimental mindset. You’ll lead and mentor the Manager, Voice & Community, and collaborate across teams to deliver a unified, trusted brand presence.

What you’ll do:

• Own and coordinate the publishing calendar for Always-On content across brands and platforms
• Set and maintain standards for captions, copy, hashtags, and packaging to maximize engagement and brand consistency
• Lead community engagement and development strategy, ensuring authentic, responsive interaction across all platforms
• Leverage AI and automation to track trends, optimize performance, and inform strategy—while upholding journalistic integrity and brand voice
• Manage and mentor the Manager, Voice & Community, ensuring full-week coverage and consistent execution
• Report on key voice and community metrics, sharing actionable insights with leadership
• Collaborate with internal stakeholders to align strategy and execution, adapting quickly as platforms and audience behaviors evolve

Requirements:

• Bachelor's degree (B.A. or B.S.) from an accredited college or university preferred; or the equivalent education, experience, skills, and knowledge needed to perform the tasks and responsibilities of the position.
• 5+ years in social media strategy, community management, or brand voice leadership within media or entertainment.

Bring your expertise in brand voice, social media, and community management—plus a passion for learning, experimentation, and ethical AI use. If you thrive in a fast-paced, collaborative environment and are ready to shape the future of audience engagement, we want to hear from you.

The anticipated base salary range for this position is between 120k - 200k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.

About McClatchy:

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

Our comprehensive benefits package also includes a 401(k) plan with employer match, competitive paid time off and corporate holidays, as well as a range of mental health benefits. For more information on McClatchy’s benefit plan, please visit McClatchyLivewell.com .

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.