Head of Voice & Community Strategy

Scpress; United States; Remote; USD 120,000 - 200,000; Full time

Job summary

McClatchy is seeking a Director of Voice & Community to own and execute the Always-On content voice across brands and platforms. You will lead community engagement, define copy standards, and guide the packaging of headlines and captions with an eye on authentic connection and brand integrity.

You will use data, audience signals, and AI-enabled tools to optimize performance while maintaining journalistic integrity.

Qualifications

• Minimum 5+ years leading social media or brand voice initiatives in media/entertainment.
• Experience building voice guides and audience engagement strategies.
• Comfort with AI-enabled tools and data-driven decision making.

Responsibilities

• Own and drive the Always-On content voice and community strategy across platforms.
• Set copy standards for captions, headlines, hashtags, and packaging.
• Lead community engagement operations and development strategy.
• Leverage AI/automation to track trends, optimize engagement, and inform strategy.
• Manage and mentor the Manager, Voice & Community and ensure coverage and consistency.
• Report on voice and community metrics and share insights with leadership.
• Collaborate with stakeholders to align strategy across platforms.

Skills

Social media strategy

Community management

Brand voice leadership

Education

Bachelor's degree

Job description

McClatchy is seeking a Director of Voice & Community to own and execute the Always-On content voice across brands and platforms. You will lead community engagement, define copy standards, and guide the packaging of headlines and captions with an eye on authentic connection and brand integrity.

You will use data, audience signals, and AI-enabled tools to optimize performance while maintaining journalistic integrity.