Chief Brand Voice & Community Architect

McClatchy Media; United States; On-site; USD 120,000 - 200,000; Full time

Job summary

McClatchy Media seeks a Director of Voice & Community to own the Always-On strategy for content across platforms and set the tone for brand voice. You will lead community engagement and guide AI-enabled tools while preserving authentic connection and impact.

You’ll drive the publishing calendar, uphold copy standards, mentor the Manager, Voice & Community, and report on voice metrics to leadership. Salary ranges from 120k to 200k annually.

Qualifications

• Bachelor's degree or equivalent education, experience, skills, and knowledge.
• 5+ years in social media strategy, community management, or brand voice leadership within media or entertainment.

Responsibilities

• Own and coordinate the publishing calendar for Always-On content across brands and platforms.
• Set and maintain standards for captions, copy, hashtags, and packaging to maximize engagement and brand consistency.
• Lead community engagement and development strategy, ensuring authentic interaction across platforms.
• Leverage AI and automation to track trends, optimize performance and inform strategy while upholding journalistic integrity and brand voice.
• Manage and mentor the Manager, Voice & Community, ensuring full-week coverage and consistent execution.
• Report on key voice and community metrics, sharing actionable insights with leadership.
• Collaborate with internal stakeholders to align strategy and execution as platforms and audience behaviors evolve.

Skills

Brand voice leadership

Social media strategy

Community management

Media experience

Education

Bachelor's degree

Job description

McClatchy Media seeks a Director of Voice & Community to own the Always-On strategy for content across platforms and set the tone for brand voice. You will lead community engagement and guide AI-enabled tools while preserving authentic connection and impact.

You’ll drive the publishing calendar, uphold copy standards, mentor the Manager, Voice & Community, and report on voice metrics to leadership. Salary ranges from 120k to 200k annually.