Head of Content

Westerndigital; Irvine (CA); On-site; USD 160,000 - 250,000; Full time

Job summary

Western Digital is seeking a Head of Content (Senior Manager, Content Strategy) to lead the company’s content strategy, editorial planning, and development across corporate marketing channels. The role is hands-on and collaborative, translating complex technical topics into compelling narratives for enterprise audiences.

The ideal candidate combines strong editorial judgment, outstanding writing, and deep understanding of enterprise technology and AI infrastructure, comfortable interviewing

Qualifications

• 8+ years of experience in content strategy or related roles within the technology industry.
• Exceptional writing, editing, interviewing, and storytelling skills with a portfolio.
• Experience independently developing original content from concept through publication.
• Ability to translate complex technical subject matter into clear, engaging narratives.
• Lead cross-functional content planning processes and align editorial priorities across multiple stakeholders.
• Experience developing and executing B2B YouTube or video content strategy, including scripting and channel growth.

Responsibilities

• Own WD's corporate content strategy and editorial roadmap, aligning with business priorities, marketing campaigns, product initiatives, and industry trends.
• Define content KPIs, build reporting frameworks, and present content performance to marketing leadership.
• Identify gaps in content capabilities and recommend tools, talent, and processes to scale the function.
• Develop, write, and publish original content across WD's blog, website, social channels, executive communications, customer stories, video scripts, and presentations.
• Serve as the primary author for strategic content initiatives, translating technical concepts into compelling narratives for enterprise audiences.
• Develop and lead WD's YouTube/video content strategy, including series, explainers, interviews, and event content; collaborate with internal teams and partners.
• Lead and manage the shared editorial/content calendar across Corporate Marketing, Product Marketing, Communications, Social Media, and other stakeholders.
• Collaborate with product marketing, engineering, research, and executive teams to gather insights and develop technically accurate content.
• Manage relationships with external content vendors, freelancers, and production partners; develop scalable content operating model.
• Identify and develop content opportunities around AI infrastructure, cloud, data storage, digital transformation, and emerging technologies.
• Drive distribution/activation strategy across owned channels with creative, social, web, and digital teams.
• Support executive thought leadership through authored articles, abstracts, presentations, and industry commentary.

Skills

Editorial judgement

Strong writing

Storytelling

Interview engineers

Cross-functional collaboration

SEO best practices

Analytics

Project management

Leadership

Job description

The Head of Content (Senior Manager, Content Strategy) is responsible for leading WD's content strategy, editorial planning, and content development efforts across corporate marketing channels. This is a highly collaborative, hands-on role for an exceptional storyteller who can independently create content while partnering with technical subject matter experts to bring WD's innovation story to life.

The ideal candidate combines strong editorial judgment, outstanding writing skills, and a deep understanding of enterprise technology and AI infrastructure. They are equally comfortable interviewing engineers, collaborating with executives, managing editorial priorities, and creating content that engages technical and business audiences alike.

Key Responsibilities

• Own WD's corporate content strategy and editorial roadmap, ensuring alignment with business priorities, marketing campaigns, product initiatives, and industry trends.
• Define content KPIs, build reporting frameworks, and present content performance and strategy recommendations to marketing leadership.
• Identify gaps in content capabilities and make recommendations for tools, talent, and processes to scale the function.
• Develop, write, and publish original content across WD's blog, website, social media channels, executive communications, customer stories, video scripts, presentations, and external thought leadership platforms.
• Serve as the primary author for strategic content initiatives, transforming complex technical concepts into compelling narratives that resonate with enterprise, technology, and executive audiences.
• Develop and lead WD's YouTube and video content strategy, including scripted series, product explainers, executive interviews, and event content; partner with internal creative teams and production partners on execution.
• Lead and manage WD's shared editorial and content calendar, coordinating priorities across Corporate Marketing, Product Marketing, Communications, Social Media, and other cross-functional stakeholders.
• Partner with product marketing, engineering, research, and executive teams to gather insights, conduct interviews, and develop technically accurate content that reflects WD's innovation leadership.
• Manage relationships with external content vendors, freelancers, and production partners; develop a scalable content operating model as the function grows.
• Identify and proactively develop content opportunities around key industry themes including AI infrastructure, cloud, data storage, digital transformation, and emerging technologies.
• Drive content distribution and activation strategy across owned channels, partnering with creative, social, web, and digital teams to maximize reach and impact.
• Support executive thought leadership through authored articles, speaking abstracts, presentations, keynote content, and industry commentary.
• Own content performance - establishing KPIs, applying SEO best practices, and using analytics to continuously improve effectiveness, engagement, and discoverability.
• Build and govern WD's editorial standards, style guide, and content quality framework across all corporate marketing outputs.
• Manage content budget including tools, production, and external resources

8+ years of experience in content strategy, content marketing, journalism, corporate communications, or editorial roles within the technology industry.

Exceptional writing, editing, interviewing, and storytelling skills with a portfolio demonstrating the ability to create high-quality content across multiple formats and channels.

Proven experience independently developing original content from concept through publication.

Ability to translate complex technical subject matter into clear, engaging, and audience-focused narratives.

Proven ability to lead cross-functional content planning processes and align editorial priorities across multiple stakeholder groups.

Experience developing and executing B2B YouTube or video content strategy, including scripting, series development, and channel growth.

Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Excellent communication and collaboration skills with experience working directly with technical subject matter experts and senior leaders.

Preferred

Experience in enterprise technology, AI, cloud infrastructure, data storage, semiconductors, or related B2B technology industries.

Experience supporting executive thought leadership and corporate storytelling initiatives.

Familiarity with SEO, content analytics, and content performance optimization.

Experience developing multimedia content, including video scripts and presentation content.

Understanding of emerging trends shaping AI, cloud, and data infrastructure markets.

WD is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, rel