Director of Supplier Sales

Vermont Information Processing; Colchester (VT); Hybrid; USD 130,000 - 175,000; Full time

Benefits offered by this job

Health Insurance

Vision and Dental Expense Reimburse

401k Match & Employer Contributions

Life and Disability Insurance

Health Savings and Flexible Spending

Job summary

Vermont Information Processing (VIP) is a leading data processing and technology company powering the beverage distribution industry. The Supplier Sales Director will drive VIP's commercial engagements with major enterprise clients and high-growth labels, including wineries and producers, reporting to the Head of Sales and owning revenue delivery.

You will guide go-to-market strategy for supplier accounts, coach Account Executives through complex deal cycles, and establish VIP as a strategic

Qualifications

• 10+ years in sales, including 5+ years leading quota-carrying sales teams of ten or more.
• Experience selling software or data products to food, beverage, or consumer-goods suppliers and brands.
• Working knowledge of the three-tier system and credibility with a brand's commercial leadership.
• Track record of raising the performance of a team you inherited.
• Experience leading a sales team through significant change (territory redesign, price increase, merger).
• Experience setting territories and quotas and building the case from data.

Responsibilities

• Direct the supplier sales division to achieve annual revenue targets.
• Collaborate with the Head of Sales to formulate commercial strategy, market segmentation, and target prioritization.
• Mentor Account Executives through active deal participation and elevate end-to-end execution from initial contact to contract execution.
• Maintain direct quota responsibility while co-managing key enterprise partner accounts.
• Recruit, train, and foster growth for high-performing Account Executives.
• Partner with Revenue Operations to structure territory boundaries and optimize account assignment models.
• Equip the team to roll out emerging software and data offerings to current clients.
• Align cross-functionally across Marketing, Product, and Customer Success initiatives.
• Provide executive leadership with dependable ongoing pipeline projections.

Skills

Sales leadership

Quota carrying

Software/data sales

Three-tier system

Territories and quotas

Team performance

Tools

HubSpot CRM

Job description

Annual Compensation: $130,000 - $175,000

Position Type: Full Time,Remote -Up To 75%Travel Required

About VIP

Vermont Information Processing (VIP) is a leading data processing and technology company powering the beverage distribution industry. For decades, VIP has built the systems that suppliers, distributors, and retailers rely on to run their businesses, from order management and route accounting to compliance, pricing, and business intelligence.

We combine deep, hard-won industry expertise with modern technology to solve real problems for a durable, essential industry. Backed by a loyal customer base and a trusted brand, VIP is investing in its next chapter of growth, and in the people who will build it. Join a team where your work directly shapes the tools an entire industry depends on.

About the Role

As Supplier Sales Director, you will drive VIP's commercial engagements across the food and beverage industry, from major enterprise clients to high-growth emerging labels, including wineries and producers powered by Encompass Technologies. Reporting directly to the Head of Sales, you will guide go-to-market strategy for supplier accounts, coach Account Executives through complex deal cycles, and take full ownership of revenue delivery. Year-one success means reaching team booking targets while establishing VIP as an indispensable strategic partner to the brands we serve.

What You'll Do

• Direct the supplier sales division to achieve annual revenue targets.
• Collaborate with the Head of Sales to formulate commercial strategy, market segmentation, and target prioritization.
• Mentor Account Executives through active deal participation and elevate end-to-end execution from initial contact to contract execution.
• Maintain direct quota responsibility while co-managing key enterprise partner accounts.
• Recruit, train, and foster growth for high-performing Account Executives.
• Partner with Revenue Operations to structure territory boundaries and optimize account assignment models.
• Equip the team to roll out emerging software and data offerings to current clients.
• Align cross-functionally across Marketing, Product, and Customer Success initiatives.
• Provide executive leadership with dependable ongoing pipeline projections.

What You'll Bring

• 10+ years in sales, including 5+ years leading quota-carrying sales teams of ten or more.
• Experience selling software or data products to food, beverage, or consumer-goods, suppliers and brands.
• Working knowledge of the three-tier system, and credibility with a brand's commercial leadership.
• A track record of raising the performance of a team you inherited.
• Experience leading a sales team through significant change, such as a territory redesign, a price increase, or a merger integration.
• Experience setting territories and quotas and comfort building the case from data.

Nice To Have

• Experience with depletion data, syndicated retail measurement, revenue management, or pricing software.
• Experience with production or operations software for brewers, wineries, or distilleries.
• Experience bringing two sales teams together after an acquisition.
• Familiarity with HubSpot as the system of record.

Benefits Include:

• Health Insurance
• Vision and Dental Expense Reimbursement
• 401k Match & Employer Contributions
• Life and Disability Insurance
• Health Savings and Flexible Spending AccountsDiscounted Gym Memberships
• Combined Time Off and Floating Holidays
• Flex and Hybrid Schedules
• On-site Child Care Center (VT)
• On-site Fitness Center (VT)
• On-site Health Clinic (VT)

Legal & Compliance Equal Employment Opportunity.

Vermont Information Processing is an Equal Opportunity Employer. VIP is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, pregnancy, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Employment decisions are based on legitimate, job-related factors.

Pay Equity & Transparency.

VIP is committed to fair, equitable, and transparent pay. The salary range listed above reflects the anticipated base pay for this role; actual compensation will depend on job-related factors such as experience, skills, qualifications, and work location, and may be adjusted to comply with applicable state and local pay-transparency laws. VIP does not base compensation decisions on any legally protected characteristics and reviews its pay practices to support pay equity across the organization. Reasonable Accommodation. VIP provides reasonable accommodations to qualified individuals with disabilities throughout the application and employment process. If you need accommodation to apply for an interview, please contact [e-mail] .

Work Authorization.

Applicants must be legally authorized to work in the location of the position.