Director of Strategy & Creator-Led Growth

Omnicom Media; Atlanta (GA); Híbrido; USD 90.000 - 215.000; Jornada completa

Descripción de la vacante

Omnicom Media seeks a Director of Strategy to lead integrated, insight‑driven strategies across media and creator ecosystems. You will shape strategic vision for major accounts, translate consumer insights into actionable communications, and partner with activation teams for executional excellence at scale.

You will balance deep media planning expertise with creator‑led content and platform fluency, guiding cross‑functional teams and delivering measurable outcomes for our clients in a dynamic,

Formación

• 7–10+ years in strategy (media, communications, or account planning) with proven leadership of large, multi‑channel initiatives.
• Strong media planning fundamentals and fluency in digital innovation, influencer partnerships, and emerging platforms.
• Demonstrated experience building data‑driven, creator‑led strategies and connecting them to measurable brand and business outcomes.
• Comfortable with programmatic principles and industry planning/research tools; understanding of how creator content integrates with paid media.
• Deep audience insight capabilities—able to translate research and cultural signals into actionable, resonant strategies and briefs.
• Excellent client communication and executive storytelling; persuasive presenter able to influence senior stakeholders.
• Proven team leadership: hiring, coaching, and developing talent; managing cross‑functional partners and specialists.
• Category experience in retail, CPG, or commerce‑led businesses preferred; additional exposure to alcohol/beverage or global/emerging markets a plus.

Responsabilidades

• Orchestrate cross‑functional teams (activation, creative, media, analytics, commerce) to deliver unified plans and flawless execution.
• Lead annual/quarterly planning and translate business objectives into clear strategic roadmaps, testing plans, and investment priorities.
• Orchestrate cross‑functional teams (activation, creative, media, analytics, commerce) to deliver unified plans and flawless execution.
• Provide executive-ready narratives, POVs, and recommendations that influence decision‑making and unlock innovation.
• Build integrated communications strategies grounded in audience, cultural, and category insights; ensure every plan ties directly to brand and business outcomes.
• Lead influencer strategy: define creator roles, archetypes, and content narratives; align to platform behaviors and cultural moments.
• Translate Omni and Q insights into performance‑optimized strategies across paid/owned/earned influencer and broader media channels.
• Develop creative briefs, reverse briefs, and media packages that connect storytelling with distribution and measurement.
• Establish channel and content effectiveness benchmarks; set hypotheses, KPIs, and test‑and‑learn agendas.
• Partner with Creator Activation team to ensure strategic alignment from contracting through delivery, including content quality and brand safety.
• Ensure timely reporting, post‑campaign readouts, and codified learnings; drive optimization across content, channel mix, and investment.
• Leverage OMG’s influencer tech platform for discovery, vetting, review, and benchmarking; provide feedback to enhance roadmap and tooling.
• Partner with Analytics and Media Science to define success metrics (brand, commerce, and full‑funnel KPIs), test designs, and learning agendas.
• Connect content and media signals to business impact; elevate what to scale vs. what to sunset, and why.
• Champion cohesive measurement across ad and organic influencer outputs; establish standards for incrementality, quality, and ROMI.
• Uplevel and educate strategists and managers to raise the bar on consumer insight, storytelling, and strategic thinking.
• Run internal training and playbook development on modern strategy craft, influencer/creator best practices, and platform evolutions.
• Contribute to thought leadership and case studies; represent Creo in client rooms and OMG forums as a strategic voice for creator‑led media.
• Foster a culture of curiosity, collaboration, and “find a better way” problem‑solving.

Conocimientos

Strategy leadership

Media planning fundamentals

Influencer partnerships

Creator-led strategies

Executive storytelling

Team leadership

Cross-functional collaboration

Audience insights

Herramientas

OMG Omni platform

Influencer tech platform

TikTok analytics

YouTube analytics

Instagram analytics

Descripción del empleo

Omnicom Media seeks a Director of Strategy to lead integrated, insight‑driven strategies across media and creator ecosystems. You will shape strategic vision for major accounts, translate consumer insights into actionable communications, and partner with activation teams for executional excellence at scale.

You will balance deep media planning expertise with creator‑led content and platform fluency, guiding cross‑functional teams and delivering measurable outcomes for our clients in a dynamic,